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YouTube, The Home of Vlogging: The rise of video on demand
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About this ebook
Find out how YouTube made video content accessible to all in just 50 minutes!
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful careers in entertainment and other fields through the site. In this concise and accessible guide, you will find out how YouTube revolutionised the way video content is shared on the internet, how it has evolved over the years and what is in store for the site in the future.
In 50 minutes you will:
• Learn about YouTube’s origins and evolution
• Discover how Google’s acquisition of the site influenced its development
• Understand the challenges YouTube faces in today’s online video streaming market
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful careers in entertainment and other fields through the site. In this concise and accessible guide, you will find out how YouTube revolutionised the way video content is shared on the internet, how it has evolved over the years and what is in store for the site in the future.
In 50 minutes you will:
• Learn about YouTube’s origins and evolution
• Discover how Google’s acquisition of the site influenced its development
• Understand the challenges YouTube faces in today’s online video streaming market
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
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Book preview
YouTube, The Home of Vlogging - 50minutes
Whether they want to express a political opinion, learn how to fix their stove, watch a film clip or a music video by an artist from anywhere in the world, or find out more about the lifestyle of the inhabitants of an island on the other side of the globe, YouTube attracts an audience of a billion internet users who watch a total of six billion hours of video content hosted on the site each month – and all for free!
What was originally envisioned as a simple video-sharing platform now accounts for nearly 4% of internet traffic worldwide. As such, there are some who do not hesitate to say that YouTube has changed the world by making it smaller and more universally accessible. It has opened new doors to fame and fortune, it has given a wide range of political causes and initiatives a voice, and it has revolutionised the way we think about entertainment and education.
Naturally, having dramatically altered the global audiovisual media landscape, YouTube came with the same slew of legal, financial and technical problems common to any new way of doing things. The website was purchased by the American internet giant Google less than two years after it was launched, and evolved in tandem with both the older corporation and the habits of the users who keep it alive. In 2015, YouTube celebrated its 10-year anniversary, and since then has increasingly been turning its attention towards cementing its position as the leader of the ultra-competitive but tremendously profitable sector of on-demand video, despite being faced with powerful competitors with near-bottomless funds to draw on.
Key information
Founders: Chad Hurley (American entrepreneur, born in 1977), Steve Chen (Taiwanese-American entrepreneur, born in 1978) and Jawed Karim (German-American IT specialist and entrepreneur, born
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