Interviewing Users: How to Uncover Compelling Insights
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About this ebook
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Steve Portigal
Steve Portigal is an experienced user researcher and consultant who helps organizations build more mature user research practices. Over the past 25 years, he has interviewed hundreds of people, including families eating breakfast, film production accountants, hotel maintenance staff, architects, realtors, home-automation enthusiasts, credit-default swap traders, and rock musicians. He has informed the development of commercial lighting controls, medical information systems, professional music gear, wine packaging, design systems, work-from-home practices, financial services, corporate intranets, videoconferencing systems, and music streaming services. Steve is the author of two books: this one (first edition), and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an in-demand presenter who gives talks and leads workshops at corporate events and conferences around the world.
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