Yosemite In the Sixties
By Yvon Chouinard, Glenn Denny and Steve Roper
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About this ebook
Yvon Chouinard
In 1973, Yvon Chouinard founded Patagonia, a purpose-driven company known for its quality clothing products and commitment to advancing solutions to the environmental crisis. The company was nearly 50 when Chouinard decided it was time for another improvement. In September 2022, Chouinard and his family made a historic announcement: They had adopted a purpose-driven ownership model, locking in the company’s values and dedicating the excess profits to protecting our home planet. Since 1957, Chouinard and his family have lived in California and Wyoming.
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Yosemite In the Sixties - Yvon Chouinard
PREFACE
We all dreamed as kids about finding buried treasure. These photos, which arrived in the mail and out of the blue, are better than buried treasure for those of us who knew Yosemite in the sixties. This rich time had left a thin historical record: as conquistadors of the useless
my friends and I gave little thought to anything as abstract as the future.
So you can imagine what we felt like when we spread a hundred or so of these shots across a big table. To see these photos for the first time is to discover the big-wall era’s equivalent of the Rosetta stone or the Dead Sea scrolls. Glen Denny had the artist’s eye for a face (a rock wall or a human being) and need to get the moment across. These photos deepen our visual record of the climbs. They also make a new kind of history because they recover a Camp 4 life that didn’t get otherwise photographed; at least not by anyone as talented as Glen, whose eye was as sharp for the culture as for the climbs.
Like Steve Roper, whose essay appears in this book, I was formed by those climbs and by that culture. What I learned in Yosemite – to rely on myself and my partners and common sense to stay alive, how to take risks and even more, how to manage them – became the principles I used to found Patagonia, Inc. Today these lessons are still the bedrock of our corporate culture.
So when we saw these photographs, our response was to do what we could to get them published as a book. We called our friend Tom Adler, who had published several celebrated photography books of the early history of surfing in America. Tom’s aesthetic as a book designer perfectly matches Glen’s eyes as a photographer.
Our company has always been about giving back – helping to preserve what wildness remains on our planet. Now it gives us satisfaction to give back to the history of the sport that taught us a new way to run a business – and what we are convinced is the proper way to live our lives.
— Yvon Chouinard
TO THE DENIZENS OF CAMP 4
Yosemite Valley from Tunnel View, with an afternoon thunderstorm approaching from the high country. The great rocks of the Valley, from left to right: El Capitan, Cloud’s Rest in