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    Wearable Technology Trends: Marketing Hype or True Customer Value?
    Wearable Technology Trends: Marketing Hype or True Customer Value?
    Wearable Technology Trends: Marketing Hype or True Customer Value?
    Ebook55 pages25 minutes

    Wearable Technology Trends: Marketing Hype or True Customer Value?

    By Lawrence E. Wilson

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    About this ebook

    Wearable Technology Trends - Marketing Hype or True Customer Value? This new eBook from Genesys Publishing explores the explosive growth in the wearable technology market. Key topics addressed include Wearable Technology Standards, Research and Development, B2B Wearable Market, B2C Wearable Market,User Personas, Best-in-Class Vendors, Industry and Technology Resources and Conclusions.

    LanguageEnglish
    PublisherLawrence E. Wilson
    Release dateMay 15, 2017
    ISBN9781370409761
    Wearable Technology Trends: Marketing Hype or True Customer Value?
    Author

    Lawrence E. Wilson

    Lawrence E. Wilson is the owner of Genesys Publishing, an Internet publishing and marketing firm based in Silicon Valley, California (USA). We are located just miles from the global headquarters of major cyber security firms including Symantec, McAfee (Intel), Cisco Systems, Trend Micro, FireEye, Fortinent, WebRoot, FireEye and Palo Alto Networks, along with the Stanford University’s Center for International Security and Cooperation (CISAC). Each year the San Francisco Bay hosts the RSA Security Conference. Before moving to Silicon Valley he worked and attended graduate school in Washington, DC home of the US CIA, US NSA, US Defense Intelligence Agency, Brookings Institution and the Heritage Foundation. Lawrence E. Wilson holds a BA degree from the University of Michigan, an MBA degree from George Washington University and has worked in the dynamic Silicon Valley high tech sector for over two decades. Register for the Genesys Publishing newsletter: https://app.getresponse.com/site2/genesyspublishing?u=BrZtV&webforms_id=11122205

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      Book preview

      Wearable Technology Trends - Lawrence E. Wilson

      wearable technology trends

      Marketing hype or true customer value?

      Author: Lawrence E. Wilson

      Copyright © 2017 by Genesys Publishing.

      All Rights Reserved.

      No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, or by any information storage and retrieval system without the prior written permission of the publisher, except in the case of very brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

      Visit eBook Emporium and Education today:

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      Table of Contents

      Why I Wrote This Book

      Why You Should Read This Book

      Chapter 1. Introduction

      CHAPTER 2. Wearable Technology standards

      CHAPTER 3. Research and development

      CHAPTER 4. b2b wearable tech market

      CHAPTER 5. b2c wearable tech market

      Chapter 6. user personas

      Chapter 7. best-in-class vendors

      Chapter 8. industry and technology resources

      Chapter 9. conclusions

      About The Author

      Why I Wrote This Book

      I wrote this book because …

      Of the tremendous media and marketing hype surrounding wearable tech products.

      Define the vast array of wearables in both the commercial (B2B) and consumer (B2C) segments.

      Project the overall market size and growth of wearables in the US and globally.

      Assess which wearable tech vendors are in the strongest position to gain market share and drive incremental revenue.

      Evaluate which sub-segments in the B2B and B2C segments have the greatest growth potential versus those niches which are primarily marketing hype.

      Help investors identify where the biggest stock growth opportunities are by market segment, technology and vendor.

      Why You Should Read This Book

      This book will help you…

      Understand the emerging trends in wearable technologies. While the B2C consumer segment receives most of the market attention, uncover significant wearable tech potential in the commercial, industrial and defense sectors.

      Assess which vendors offer the highest quality and greatest breadth of wearable products.

      Select the appropriate wearable suppliers and products based upon your application needs.

      Make informed investment decisions among the ever-growing number of wearable vendors … and distinguish between pure play niche suppliers compared with large diversified electronics suppliers (where wearables represent only a small fraction of

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