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Pacific Coast Wines (2020-2021)

Pacific Coast Wines (2020-2021)

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Pacific Coast Wines (2020-2021)

156 pagine
1 ora
Apr 13, 2017


“Pacific Coast Wines (2020-2021)” is designed to simplify your understanding by identifying growing trends, grape descriptions, the histories and future direction of the California, Washington and Oregon wine industry. This book concisely profiles each state’s leading growing regions, rainfall statistics and prominent grapes based on the most recent available harvest data.

The 2020-2021 edition is ideal for wine collectors, winemakers and anyone who appreciates a world class Pacific Coast grown vintage. The following facts are just ten from hundreds of little known essentials included in the book:

1. California is the top producing state, Washington second and Oregon fourth (behind New York) in American wine grape production. California harvested over 3.9 million tons and Washington 201 thousand tons during the 2019 harvest. Oregon harvested 101 thousand tons during the 2018 harvest. Washington’s harvest is only 5.2% and Oregon’s 2.6% of California’s overall production. Oregon’s production is 50% of Washington’s.

2. Cabernet Sauvignon is California’s second most popular and highest priced red wine grape. It is Washington’s most popular and fifth highest priced and Oregon’s fifth most popular grape. The average Napa Valley grown grape is priced between two and sixteen times more than competing states and regions within California.

3. California harvested 3.9 million tons of wine grapes during the 2019 harvest, a 9.4% reduction from the 2018 largest historic harvest.

4. California has 4,610+, Washington 1000+, and Oregon 790+ wineries.. California has seventeen designated growing regions. Washington has fourteen and Oregon five.

5. Washington’s red grape varietals harvested 121 thousand tons in 2019. The closest California equivalent was the Monterey and San Benito Counties growing region (122.3 thousand tons).

6. Pinot Noir is Oregon’s largest harvested grape accounting for 58.8% of the state’s wine grape production and fifth highest priced. It is California’s fifth most popular.

7. Oregon’s production most closely compares with the Napa Valley growing region of California (159.7 thousand tons in 2019).

8. Chardonnay is California’s largest harvested grape accounting for 36% of the white wine grapes and 16.3% of the state’s overall yield. It is Washington’s second largest wine grape, most popular white wine grape. It is Oregon’s third largest produced.

9. California’s wines were considered the equal to European’s elite vintages in 1890. Following the phylloxera pest and Prohibition, the state would not regain their global reputation until the mid-1970s. Washington’s international reputation began during the 1990s and Oregon’s during the 1980s.

10. Real Estate valuation remains the most important financial consideration influencing the value of varietal grapes. Top-tiered Washington vineyards have commanded pricing between $75,000-$80,000 per acre. Large established vineyards have been documented to sell for $25,000-$30,000 and bare unplanted terrain often averages $10,000-$15,000 per acre. In Napa County, secondary vineyard lands begin at $90,000-$165,000 an acre. Prime vineyards range between $225,000-$300,000 and upwards per acre.

Apr 13, 2017

Informazioni sull'autore

Visual Artist, Writer and Photographer Marques Vickers is a California native presently living in the San Francisco Bay Area and Seattle, Washington regions.He was born in 1957 and raised in Vallejo, California. He is a 1979 Business Administration graduate from Azusa Pacific University in the Los Angeles area. Following graduation, he became the Public Relations and ultimately Executive Director of the Burbank Chamber of Commerce between 1979-84. He subsequently became the Vice President of Sales for AsTRA Tours and Travel in Westwood between 1984-86.Following a one-year residence in Dijon, France where he studied at the University of Bourgogne, he began Marquis Enterprises in 1987. His company operations have included sports apparel exporting, travel and tour operations, wine brokering, publishing, rare book and collectibles reselling. He has established numerous e-commerce, barter exchange and art websites including,,, and 2005-2009, he relocated to the Languedoc region of southern France. He concentrated on his painting and sculptural work while restoring two 19th century stone village residences. His figurative painting, photography and sculptural works have been sold and exhibited internationally since 1986. He re-established his Pacific Coast residence in 2009 and has focused his creative productivity on writing and photography.His published works span a diverse variety of subjects including true crime, international travel, California wines, architecture, history, Southern France, Pacific Coast attractions, fiction, auctions, fine art marketing, poetry, fiction and photojournalism.He has two daughters, Charline and Caroline who presently reside in Europe.

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Pacific Coast Wines (2020-2021) - Marques Vickers

The Grape Divide: Demystifying the Economics Pacific Coast Wine Industry (Based on the 2019 Harvest)

So You Think You Know Pacific Coast Wines is designed to simplify your understanding by identifying growing trends, grape descriptions and the history of California, Washington and Oregon wine production.

Each state’s annual grape harvest reports revealed numerous economic realities and preferential trends regarding the industry’s future direction. The United States Department of Agriculture, Pacific Regional Field Office released their final grape crush report for California and Washington in April 2020. The US Department of Agriculture statistics are not available for Oregon’s 2018 harvest, but data for 2018 is drawn from the Southern Oregon University Source Research Center Winery Census Report released in August 2019.

California Wine Statistics

California is the largest wine producing state in the United States. California’s data is divided into seventeen growing districts with cumulative comparable totals. The Sonoma Valley wine appellation region is combined with the Marin County region and Paso Robles is absorbed into the San Luis Obispo, Santa Barbara and Ventura County region.

The State of California harvested 3.9 million tons of wine grapes during the 2019 harvest, a 9.4% reduction from the 2018 largest historic harvest. The state’s Central Valley Region (San Joaquin, Stanislaus, Merced, Madera, Fresno Counties and portions of Tulare County) accounted for 60.4% of the harvest, a 2% increase from the previous year. California grows 22.4% more red wine grapes than white.

The 2019 harvest was a retrenchment back towards the decreased production totals in 2015 influenced by the effects of the drought. Every major wine region suffered production losses during the 2019 harvest. The largest wine-growing region Madera, Fresno, Alpine, Mono, Inyo Counties suffered the smallest decline at 2% while the rest of the Central Valley averaged a 10% decline. The Napa, Sonoma, Monterey and San Luis Obispo regions declined between 13.5%-16.8%.

Despite better than average rainfalls within Napa and Sonoma counties creating potentially a banner harvest, significant quantities remained unharvested. Overproduction from the previous two-year’s harvests have created a supply glut of unsold inventory. Unpicked fruit was left on the vines throughout all regions of California.

With only a few exceptions, the Napa Valley historically farms the most expensive and valuable grapes. This difference is principally based on reputation, quality and of greater importance, the appreciated value of the growing terrain. Leveraged financing for land acquisition will always elevate Napa Valley pricing across the board.

The current outlook for the 2020 harvest remains cautious. Napa and Sonoma have received hardly any rainfall during the first four months of 2020. The effects of the Corona virus quarantine and accompanying economic problems will likely have a profound effect on demand. Typically winemakers welcome a smaller harvest since the fruit is more condensed creating more complex wines. Under these parameters, none of the potential accompanying effects is welcome.

Washington Wine Statistics

Washington is the second largest wine producing state in the United States. Washington has fourteen American Viticultural Areas (AVAs) recognized and defined by the United States Treasury Department, Alcohol and Tobacco and Taxes and Trade Bureau. AVAs are geographical wine grape growing regions. Seven have only been established within the last ten years and three stretch across the Oregon border. More AVAs will likely be established.

The fourteen in Washington are listed below including the year of their establishment:

Ancient Lakes (2012)

Columbia Gorge (2004)

Colombia Valley (1984)

Horse Heaven Hills (2005)

Lake Chelan (2009)

Lewis-Clark Valley (2016)

Naches Height (2011)

Puget Sound (1993)

Rattlesnake Hills (2006)

Red Mountain (2001)

Snipe Mountain (2009)

Yakima Valley (1983)

Wahluke Slope (2006)

Walla Walla Valley (1984)

The specific appellations within the Yakima Valley region include Red Mountain, Rattlesnake Hills, Yakima Valley, Horse Heaven Hills, Snipes Mountain and Naches Heights. Within the Walla Walla Valley sector, six subdivisions have been established. The four principle growing areas include the Southside (where the bulk of the wineries are located), Westside, Eastside, Airport and Oregon. The Downtown and Airport districts feature primarily distinctive tasting room facilities.

Currently within the Department of Agriculture’s published report, production statistics are not broken down into specific AVAs.

The State of Washington harvested 201 thousand tons of wine grapes during the 2019 harvest, a decrease of 23% from 2018.

The primary factors contributing to the production decline included late winter weather evidenced by snow in the vineyards during February into March. The effect created greater soil moisture and a delayed bud break and bloom.

Summer temperatures were cooler with a notable lack of heat spikes. Harvest began during the historically normal periods however maturity often arrived earlier than sugar ripeness. Cooler than average September temperatures and end of the month frost influenced picking decisions, leaving some grapes on the vine due to fears of frost damage.

Generally optimistic, winemakers applauded the quality of the fruit translated into lower sugar accumulation and higher acidities, ideal for aging purposes.

Red varietal grapes account for 60.1% of the total production. This figure was a 1.1% increase from the previous year’s harvest. All of the major wine grapes except Grenache Noir decreased in production.

Cabernet Sauvignon was the top-producing grape during 2019 with 53.7 thousand tons, representing 44.4% of red wine grapes and 26.7% of the overall harvest. Chardonnay remained the second most produced grape with 33.5 thousand tons representing 42% of white wine grape production. White Riesling was the fourth most produced wine grape with 23.3 thousand tons. Merlot was the third most produced grape with 30.3 thousand tons harvested. Syrah remained the fifth most produced grape with 22 thousand tons.

Oregon Wine Statistics

Oregon is the fourth largest American wine producing state behind California, Washington and New York. There are five premium growing regions including the North Willamette, South Willamette, Umpqua and Rogue Valleys and the Columbia River.

During the 2018 harvest, each region produced the following harvested tonnage:

North Willamette Valley: 59,122 Tons +8.6%

South Willamette Valley: 10,871 Tons +4.4%

Rogue Valley: 14,249 Tons +18.1%

Umpqua Valley: 9,268 Tons +9.1%%

Columbia River: 6,623 Tons +10.3%

The State of Oregon cultivated 100.1 thousand tons of grapes during the 2018 harvest, an increase of 9.6% from the previous year. The state’s North Willamette Valley region accounted for 59% of the harvest. Red wine grapes accounted for approximately 72% of Oregon’s harvest in 2018. The Rogue Valley continued to be the strongest growing wine region with an 18.1% increase in production.

The Napa Valley Remains the Established Grape Standard

Despite only raising 2.2% of the white wine and 5.6% of the red wine grapes within California, the Napa Valley growing region has positioned itself in an elite status. The unprecedented value of the region’s grapes sustains that position. The region’s substantial dependence on a single varietal, Cabernet Sauvignon may one day appear shortsighted. For the present time, the mounting value of the grape makes any perception of exposure to risk or vulnerability negligible.

Historical Wine Grape Harvest Measurement

In 1976, the Department of Agriculture published their initial grape harvest report for California. Viewing this summary, it is striking to note not only the valuation increases with wine grapes since then, but specific grape growing evolutions. Most of these changes have been influenced by altered consumer market preferences. The top ranked wine grapes by volume are isolated and profiled to offer a perspective over the changing landscape of current preferences. The politics and economics of water is an influential and ongoing concern that is and will continue to impact planting and cultivating decisions.

In 1985, the Department of Agriculture published their initial grape harvest report for Washington. Viewing this summary and progression, it is striking to note not only the valuation increases with wine grapes, but specific grape growing evolutions. These changes reflect the growing demand and continued maturity of the Washington wine market.

Since 2010, the Department of Agriculture published their initial grape harvest report for Oregon.

Thinking Like A Wine Grower and Winemaker

This data offers an important insight into an industry that has steadily heightened in prosperity over the past decades. Due to its success, however, the capital invested and essential dependence on an ideal growing environment has likewise elevated the risk of financial vulnerability.

Comparisons Between the California, Washington and Oregon Wine Regions

Number of Wineries in Each State:

California: 4,610+ Wineries

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