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    How to Start a Food Truck
    How to Start a Food Truck
    How to Start a Food Truck
    Ebook85 pages54 minutes

    How to Start a Food Truck

    By J.H. Dies

    ()

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    About this ebook

    How to Start and Succeed in the food truck business. Best selling author and hospitality expert J.H.Dies' brand new book covers everything you need to know to start your own food truck with a plan. The explosive food truck industry is revolutionizing how customers eat, and this book explores the low cost - high return way to start a new food brand. 
     
    This book covers how to decide if the business is right for you, with detailed discussion of the food truck lifestyle.  
     
    You will learn how to build your brand, and what to think about as you launch your food truck "big idea." 
     
    Special attention is given to low and no cost marketing using social media, and modern technology for brand building. 
     
    All aspects of operations including food costing, financial planning, permitting and logistics, as well as financing your food truck are covered. 
     
    There are specific details for drafting your food truck business plan, to help with analyzing and testing the market before you spend huge time and money. 
     
    Issues like food costing, and food quantity planning are covered with a strategic discussion of how to gain market advantage for you food truck. 
     
    Full details for operational costs, and profit forecasting are also provided. 
     
    Finally this book comes complete with a number of tools which can be downloaded and customized including: 
     
    recipe costing templates 
    operational startup spreadsheet 
    a list of reputable food truck vendors 
    food and beverage consumption planning tools 
    employee time card templates 
    weekly cash flow spreadsheets 
    comprehensive food inventory tool and much more!

    LanguageEnglish
    PublisherJ.H. Dies
    Release dateFeb 10, 2017
    ISBN9781543039665
    How to Start a Food Truck
    Author

    J.H. Dies

    J.H.Dies is a best selling author with years of experience in event planning and private hospitality. He has written ten books featuring all of the key tools and details he and his wife use to make their businesses successful. These are not lofty pieces of theoretical advice. Each of these books contain the specific agreements, planning information, checklists, interview and preparation notes, and marketing guidance that have proven successful for years.

    Read more from J.H. Dies

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      Book preview

      How to Start a Food Truck - J.H. Dies

      By J.H. Dies

      A Newbiz Playbook Publication

      J. Hilton Dies retains the exclusive rights to any use and training applications of How to Start a Food Truck Business.  Copyright© 2017 by J.H.Dies All rights reserved.  Printed in the United States of America.  No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.  For information address Newbiz Playbook Publishers at products@newbizplaybook.com

      FIRST EDITION

      For downloadable tools emailed directly to you please email products@newbizplaybook.com use the password foodtruckpro in the re: of the email

      ––––––––

      For my family, the answer to my why

      Chapter 1.  Is The Food Truck Business for You?

      Introduction

      So you’re thinking of starting a food truck?  Congratulations!  The food truck business is booming, and it is providing incredible opportunities for young entrepreneurs to test concepts, and expand brands beyond for wheels to mini restaurant empires.  If this is what you have in mind, welcome aboard.  We are here to help!

      The food truck business isn’t exactly new in the market, but the number of food trucks has increased from the year 2007 to 2012 as many street food lovers prefer to eat their food outdoors and on the go.  In fact, a market research report made by the IBISWorld showed that from 2011-2016, there was another remarkable rise in the industry as a whole with a total generated revenue of $870m and also an annual growth of 7.9% in each of those 5 years.

      Where you make your money in the food truck business may also surprise some new business owners.  The IBISWorld study also showed that 55% of total sales were found in street corners while 18% were from events. About 15% were from construction sites, with the other 12% coming from shopping malls.

      As you can see, the industry is a vastly growing one and is still continuing to grow steadily.

      What exactly makes a food truck very appealing to the public? For one, most people, especially those working in dynamic fast paced urban environments don’t have time to sit down and enjoy a meal. In a fast paced society like ours it isn’t surprising to see people rushing to work, then rushing to lunch, and then rushing back to work again.

      With this kind of lifestyle, it’s hard to sit down and enjoy a steak. Hence, many people turn to food trucks because aside from the good food they serve, the variety of delicious offerings, and because they don't need to wait long to get their food. All of these reasons for the attraction to food trucks should factor into how you design and plan your food truck business.  For example, if your proposed offerings are the sort that take long lead times, or will have customers waiting for their food, you should look to how to reduce the time from order, to service with advanced prep etcetera.  Otherwise, your business will suffer, because its offerings are directly counter to what draws clients to your truck in the first place.

      Secondly, food trucks traditionally serve food cheaper than most establishments because of the relatively low overhead. This is a major advantage you will have with your truck.  However, you will want to find the sweet spot between being less expensive than a brick and mortar restaurant, and getting to margins that will help your business grow.

      As compared to an actual establishment, food trucks demand less overhead (we’ll go into the details of the expenses later) and no waiter or server charges. In a slowing economy, people tend to try to save as much money as they can to get by. With food trucks driving around, you can bet that people will opt for the cheaper choice instead of dining at an actual restaurant. Again this should play a role in your decision to include

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