Everand Logo

Welcome to Everand!

  • Entrepreneur

    6 Trends That Are Shaping the Future of Crowdfunding

    Understanding these innovations will help you get the most out of the brave new world of peer-to-peer financing.
    by Jodi Helmer Aug 01, 2015 5 minutes
    A built-in focus group: Yashar Behzadi turned to crowdfunding for feedback when launching PopSlate.

    Before introducing PopSlate, a case that turns the back of a smartphone into a second screen, Yashar Behzadi needed to test the market for the high-tech product and get feedback from first-generation users. Crowdfunding, he suspected, would achieve both goals.

    Behzadi launched a 30-day campaign on Indiegogo in December 2012 seeking $150,000 and ended up raising more than $219,000 in funding from 1,532 backers.

    “A consumer-based crowdfunding campaign helped us engage early adopters and hone the product before it went to market,” explains the Palo Alto, Calif.-based entrepreneur. “For us, it was less about the funding and more about the crowd.”

    , once a niche model for those who couldn’t get traditional financing, has gone mainstream. Active global crowdfunding platforms generated $16.2 billion in 2014—a figure that is expected to more

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur3 min read
    You’re Never Out of Options
    YOU’VE HIT a wall. Maybe it’s an idea that won’t work. A pursuit you were rejected from. An effort that failed. Now you feel stuck and frustrated. I’ve felt it too—but I learned four simple words that help me move past it. I think they can help you t
    Entrepreneur4 min read
    Daiso Industries Co., Ltd.
    According to the latest Global Innovation Index (GII), Japan is the 13th most innovative country in the world and the fourth most in its region. Dubbed a ‘world innovation leader’ in the 2023 GII, Japan ranks as part of a select few high-income count
    Entrepreneur3 min read
    Making the Midlife Leap
    Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h

    Related Books & Audiobooks