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    The Art of Social Media (Review and Analysis of Kawasaki and Fitzpatrick's Book)
    The Art of Social Media (Review and Analysis of Kawasaki and Fitzpatrick's Book)
    The Art of Social Media (Review and Analysis of Kawasaki and Fitzpatrick's Book)
    Ebook37 pages25 minutes

    The Art of Social Media (Review and Analysis of Kawasaki and Fitzpatrick's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users".

    This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar.

    Added-value of this summary:
    • Save time
    • Understand key principles
    • Expand your marketing skills

    To learn more, read "The Art of Social Media" and learn to use social media to your advantage.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateJul 20, 2016
    ISBN9782511041086
    The Art of Social Media (Review and Analysis of Kawasaki and Fitzpatrick's Book)

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      Book preview

      The Art of Social Media (Review and Analysis of Kawasaki and Fitzpatrick's Book) - BusinessNews Publishing

      Book Presentation: The Art Of Social Media by Guy Kawasaki and Peg Fitzpatrick

      Summary of The Art Of Social Media (Guy Kawasaki and Peg Fitzpatrick)

      Book Abstract

      MAIN IDEA

      It is now reasonably clear that social media has become one of the most effective ways to promote a business, sell a product, secure a better job or communicate pretty much everything in business. In almost every field you can name, what you do on social media will impact on the success or failure of your marketing.

      With that in mind, it's worth figuring out how to get the most bang for your buck. If you become a power user of social media, you'll be better positioned to extract maximum returns for your marketing dollar.

      Becoming a power user of social media isn't hard – it takes time and effort rather than money. There are really just three steps involved:

      Build your foundation

      Amass digital assets

      Go to market as required

      These are our tips, tricks and insights, and we hope they work for you. In a perfect world, however, you would develop better techniques than ours, and you'd tell us how to improve our game too. We've done our best to help you master the art and science of social media, and now we want you to go out and rock the world.

      – Guy Kawasaki and Peg Fitzpatrick

      About the Author

      GUY KAWASAKI is currently the chief evangelist of Canva, an online design service. He is an executive fellow of the School of Business at the University of California Berkeley. He was previously chief evangelist of Apple, special advisor to

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