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To Sell Is Human (Review and Analysis of Pink's Book)

To Sell Is Human (Review and Analysis of Pink's Book)

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To Sell Is Human (Review and Analysis of Pink's Book)

valutazioni:
5/5 (4 valutazioni)
Lunghezza:
44 pagine
27 minuti
Editore:
Pubblicato:
Oct 28, 2014
ISBN:
9782511024362
Formato:
Libro

Descrizione

The must-read summary of Daniel Pink's book: "To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others".

This complete summary of the ideas from Daniel Pink's book "To Sell is Human" explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can improve your skills of persuasion to gets other to adapt to your way of thinking using a set of tools and tips. This book includes different ways of offering your idea, listening to others and making your message clear to help you perfect your approach.

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Increase your skills of persuasion

To learn more, read "To Sell is Human" and discover the science behind selling to develop one of the most useful skills available.
Editore:
Pubblicato:
Oct 28, 2014
ISBN:
9782511024362
Formato:
Libro

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To Sell Is Human (Review and Analysis of Pink's Book) - BusinessNews Publishing

Book Presentation:

To Sell Is Human by Daniel Pink

Summary of To Sell Is Human (Daniel Pink)

Book Abstract

MAIN IDEA

Today, we’re all in sales whether we realize it or not.

No matter what your job title is, if you honestly analyze what you really do you’ll probably find you spend upwards of 40 percent of each day persuading, convincing and cajoling others to part with their resources in exchange for what you’re trying to do. Trying to move others is selling pure and simple.

At first glance, the idea of being in sales may be repugnant – particularly if you’ve always viewed salespeople as sleazy types who glide through life on a shoeshine and a smile – but fortunately, sales isn’t what it used to be. In fact, selling has changed more in the past ten years than it did in the previous hundred years and many of the assumptions which people have always had about selling have crumbled.

Like it or not, we’re all engaged every day in influencing others to trade something they’ve got in exchange for what we’ve got. In other words, we’re all in selling now – so the smart thing to do is to figure out how to get better at moving others to your way of thinking. It really is the most valuable skill-set of the future.

"Selling, I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world

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