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    What Customers Really Want (Review and Analysis of McKain's Book)
    What Customers Really Want (Review and Analysis of McKain's Book)
    What Customers Really Want (Review and Analysis of McKain's Book)
    Ebook41 pages42 minutes

    What Customers Really Want (Review and Analysis of McKain's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".

    This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "What Customers Really Want" and discover the key to connecting with your customers and providing a great customer experience.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018682
    What Customers Really Want (Review and Analysis of McKain's Book)

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      Book preview

      What Customers Really Want (Review and Analysis of McKain's Book) - BusinessNews Publishing

      Book Presentation: What Customers Really Want by Scott McKain

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of What Customers Really Want (Scott McKain)

      Disconnect #1

      Disconnect #2

      Disconnect #3

      Disconnect #4

      Book Abstract

      Main idea

      There is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organizations they do business with so the outcome is a compelling experience rather than a mere transaction. When this happens, your product or service itself becomes compelling rather than just a commodity which can be purchased anywhere. This business-to-consumer disconnection frequently occurs in six major areas:

      To bridge this gap, two actions are needed:

      Increase the amount of time you devote to strengthening the culture of your organization.

      Focus on building the relationships you have with customers so you provide them with a progressively better experience.

      It is possible for you to establish greater connections with your customers, provide them what they really want, and grow your business – all without expending significant amounts of money. This is more of an exercise in commitment and execution than budget. It’s having the right philosophy about what your business is really all about.

      – Scott McKain

      About the Author

      SCOTT McKAIN is vice chairman of Durham Capital Corporation and vice chairman of Obsidian Enterprises, recently named as one of the fastest growing public companies in America. Mr. McKain is also a cofounder of The Value Added Institute, a think-tank focusing on creating enhanced customer experiences. He is a member of the Professional Speaker’s Hall of Fame and a frequent commentator on FOX News Channel. Mr. McKain is also the author

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