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    Michael Eisner (Review and Analysis of Eisner and Schwartz' Book)
    Michael Eisner (Review and Analysis of Eisner and Schwartz' Book)
    Michael Eisner (Review and Analysis of Eisner and Schwartz' Book)
    Ebook39 pages25 minutes

    Michael Eisner (Review and Analysis of Eisner and Schwartz' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Michael Eisner and Tony Schwartz's book: "Michael Eisner: Work in Progress".

    This complete summary of the ideas from Michael Eisner and Tony Schwartz's book "Michael Eisner" tells the success story of the prominent CEO of The Walt Disney Company, Michael Eisner. Blending the personal and the professional, Eisner describes his setbacks and triumphs on the ever-changing marketplace and tells how he lived and worked at the center of American popular culture. In their book, the authors explain how the chairman of The Walt Disney Company transformed a struggling company into a multimedia giant in television, movies, theme parks, radio and theater. This summary provides readers with a valuable insight into the brilliant Disney management team and how they changed the company's future.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Michael Eisner" and discover the man behind the management strategy and negotiation secrets of The Walt Disney Company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016138
    Michael Eisner (Review and Analysis of Eisner and Schwartz' Book)

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      Book preview

      Michael Eisner (Review and Analysis of Eisner and Schwartz' Book) - BusinessNews Publishing

      Book Presentation

      Michael Eisner by Michael Eisner and Tony Schwartz1

      Important Note About This Ebook

      Summary of Michael Eisner (Michael Eisner and Tony Schwartz)2

      Highlights – Michael Eisner’s business background

      Eisner on business branding

      Eisner on cocooning and connecting

      Eisner on acquisitions

      Eisner on international corporate expansion

      Eisner on corporate renewal

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      Highlights – Michael Eisner’s business background

      Michael Eisner (born in 1942) grew up in New York, where he attended several private schools. He studied at Denison University in Granville, Ohio, starting as a premed student before changing his major to English.

      While at university, he started working during the summer vacations as a page boy at NBC, and fell in love with the entertainment business. His main responsibilities were answering phones, running errands and giving studio tours. That, in turn, led to a job as a Federal Communications Corp. logging clerk at NBC for $65 a week when he graduated from university. On weekends, he got a part-time job doing traffic reports for WNBC Radio in New York.

      Three months later, he applied for a new job at CBS as liaison between the programming and sales departments for the Saturday morning children’s schedule. The new job meant a great pay increase – all the way to $140 a week. He also spent his spare time developing his idea for a prime time show –

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