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FutureConsumer.com (Review and Analysis of Feather's Book)

FutureConsumer.com (Review and Analysis of Feather's Book)

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FutureConsumer.com (Review and Analysis of Feather's Book)

Lunghezza:
40 pagine
21 minuti
Editore:
Pubblicato:
Feb 15, 2013
ISBN:
9782806243089
Formato:
Libro

Descrizione

The must-read summary of Frank Feather's book: "FutureConsumer.com: The Webolution of Shopping to 2010".

This complete summary of the ideas from Frank Feather's book "FutureConsumer.com" shows how the internet revolution has taken the shopping experience out of shops and into the home. This transition is set to completely transform the commercial and personal lifestyle landscape, effectively reversing everything in the industrial revolution required. In his book, the author points out that the current debate over the best approach to e-commerce is largely irrelevant. Instead, retailers should focus on winning the attention of the internet consumer, as there can only be one or two winners at most in each product category. By reading this summary, you will discover the key to coming out on top in the competitive Webolution.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "FutureConsumer.com" and find out how you can stand out online and win the Webolution!
Editore:
Pubblicato:
Feb 15, 2013
ISBN:
9782806243089
Formato:
Libro

Informazioni sull'autore


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Anteprima del libro

FutureConsumer.com (Review and Analysis of Feather's Book) - BusinessNews Publishing

Book Presentation: Future Consumer.Com

by Frank Feather

Book Abstract

About the Author

Important Note About This Ebook

Summary of Future Consumer.Com (Frank Feather)

Market Size

Demographics

Key Sectors

eMarketing Strategy

Book Abstract

MAIN IDEA

The Internet revolution, or Webolution, takes the shopping experience out of shops and into the home, or anywhere else the consumer may prefer to be. This transition will completely transform the commercial and personal lifestyle landscape, effectively reversing everything the industrial revolution required. In effect, e-commerce will morph into m-commerce (mobile commerce) as people move the bulk of their shopping online to enhance the quality of their lives.

On the Internet, you don’t need thousands of competing stores – just a few sites which make it onto the favorites list of the consumer’s browser. Therefore, the current debate over whether the best approach to e-commerce is brick-and-mortar, pure clicks or a hybrid bricks-and-clicks is largely irrelevant. Instead, retailers should be focused squarely on winning the attention of the Internet consumer, because there will only be one or two winners at most in each product category.

The true retail battle of the Webolution will be won or lost on the favorites lists of each consumer’s computer.

About the Author

FRANK FEATHER is a public speaker and global business futurist. After working as a strategic planning executive for three of the world’s largest banks, Mr. Feather founded his own consulting business in

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