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The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management
Di 50MINUTES
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41 pagine
25 minuti
Descrizione
The key to portfolio management!
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Analyze the activities in your business portfolio and identify the role they play in the business as a whole
• Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
• Identify the future market shares and growth to make sure you invest in the right activities
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Analyze the activities in your business portfolio and identify the role they play in the business as a whole
• Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
• Identify the future market shares and growth to make sure you invest in the right activities
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Anteprima del libro
The BCG Growth-Share Matrix - 50MINUTES
Key information
Names: BCG growth-share matrix, BCG-matrix, Product Portfolio Matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram. Its name comes from the Boston Consulting Group, an international strategy consultancy company, which conceptualised the matrix.
Uses: It is primarily used by managers who want to observe the relative importance of the activities in their portfolio. It provides advice for the portfolio by encouraging the investment, maintenance or removal of activities.
Why is it successful? When used under the right conditions, it allows managers to learn more about their activities and make the best decisions regarding the allocation of resources and skills.
Key words: SBU, strategic tool, relative market share, market growth rate, stars, cash cows, question marks, dogs, leader, follower, self-financing, economies of scale, market maturity cycle, GE matrix, Ashridge Portfolio Matrix.
Introduction
Nowadays, the need for managers to have a portfolio of varied activities and to be able to manage all their activities as effectively as possible is widely accepted. Indeed, anyone who takes their eye off the development of their business portfolio, even for a moment, will be swiftly punished for their negligence. However, this activity management is not easy, and many companies who believed themselves to be invincible have collapsed as a result of poor market analysis or the overestimation
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