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    Brand Yourself Royally in 8 Simple Steps
    Brand Yourself Royally in 8 Simple Steps
    Brand Yourself Royally in 8 Simple Steps
    Ebook83 pages1 hour

    Brand Yourself Royally in 8 Simple Steps

    By Nancy Blanton

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    About this ebook

    Brand Yourself Royally in 8 Simple Steps: Harness the Secrets of Kings and Queens for a Personal Brand that Rules.

    Who needs a personal brand? Anyone who realizes his or her success depends upon being likable and memorable to potential customers. But how can you build an effective personal brand without spending a fortune? Why not take your inspiration from the first personal branders, kings and queens?

    Combining historical research with corporate branding experience, Nancy Blanton offers authors, artists, consultants and others the gems of wisdom from savvy monarchs and leaders who depended on the support of their people. Her simplified branding process and communications planning guide incorporate these time-honored techniques to help you create your own personal brand and then put it into action.

    This handbook (96 pages in print version) is a valuable and informative resource for anyone who wants to create a brand identity to support their business.

    Finding Nancy Blanton and her royal branding process was an incredible stroke of luck. Her 8-step process helped me to simplify, clarify and unify messages I hope to share with readers. If you have a chance to enroll in one of her workshops don’t hesitate…until then, get the book.

    ~ Andrea Patten, author, The Inner Critic Advantage, and What Kids Need to Succeed, andreapatten.com

    Nancy is an elegant communicator, and she lives that element of her brand. Ever thoughtful, thorough, and creative as the dickens, Nancy delivers yet again in her wonderful voice and solid grasp of the fundamentals.

    ~ Jane Kilburn, Director of Tourism Development and Senior Communications Counsel, Port of Seattle

    LanguageEnglish
    PublisherNancy Blanton
    Release dateOct 4, 2015
    ISBN9780996728119
    Brand Yourself Royally in 8 Simple Steps
    Author

    Nancy Blanton

    Nancy Blanton, a former journalist and corporate communications professional and former journalist, is the author of Sharavogue, a novel of 17th century Ireland and the West Indies. She wrote and illustrated the children’s book The Curious Adventure of Roodle Jones, produced two award-winning regional history books, and two interactive timelines. She lives in Florida with her husband and two Labrador retrievers.

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      Book preview

      Brand Yourself Royally in 8 Simple Steps - Nancy Blanton

      INTRODUCTION:

      A ROYAL UNDERTAKING

      As an author of historical fiction who has a strong background in corporate branding, I’ve often considered the brands created by history’s icons. For centuries, kings and queens had to create their personal brands for some of the same reasons corporations use branding today—mainly to be memorable and likable by their audiences, and to differentiate themselves from their predecessors or perhaps pretenders to their thrones.

      Think of Henry VIII, for example. He was not exactly the icon of honesty, charity and good will, was he? But in his day, most of the people of England would never meet him, and yet would be called upon to pay taxes and fees, and perhaps support an army going to war. He needed to project an image of strength, divine empowerment, wise leadership and benevolence. His public image, the persona the masses were allowed to know, provided exactly that.

      I call that personal branding, even though he was the figurehead of a powerful government much like a corpora-tion. His persona was built around a single person whose actions could make or break the success of the brand.

      The basic process of branding remains much the same between corporate and personal branding. A strong identity is created to represent the business or individual, and to suggest the value in products or activities of that entity. If the entity makes the commitment to that value and consist-ently delivers it, trust will develop among customers. Over time, the symbol of the brand, or logo, can by itself trigger

      a feeling of trust. And trust, in turn, generates more busi-ness. But there are significant differences between corpo-rate and personal branding also, especially for an author, artist or consultant.

      Corporations typically generate many products and may have whole families of brands that fall under one over-arching brand, like Microsoft or Kraft. Managers of these brands struggle to create a personal connection with customers in hopes of building brand loyalty, but often fail because of the general mistrust of corporations. That’s why you see them posting in social media, trying to humanize their organization.

      While an author or individual may be generating multiple products for sale similar to a corporation, the individual is always selling his or her self. Using the author as an example, if readers try and like one of your books, they will look for anything published in your name to continue reading your voice, your style and your command of story-telling. It’s the consistency of quality that will keep them coming back because they trust that you will deliver.

      The difference with an author or individual is that customers begin to feel that they know you. They’re attracted to the values and personality that show through your writing. Like Henry, you can’t go around meeting every customer and talking to them about your values, right? So personal branding can help you communicate who you are more broadly and efficiently.

      Branding doesn’t mean you need to design your own personal logo. Brands are about much more than logos.   The most successful brands focus on creating the most positive experience a customer may have, from product to personality to customer service and more.

      A brand does involve imagery, but it is based on some very serious soul searching and groundwork. Once that is done, the rest falls into place more easily, the imagery makes sense, and you don’t have to reinvent it every time you need an ad, a poster or a one-sheet. That’s where the efficiency comes in.

      But first, who are you? And what is your brand?

      Many who talk about branding say it’s a concise and compelling statement about what you do and how your products are better than any others. And that’s one way of doing it. But the strongest and most enduring brands in the world go deeper. Their brands are based on values. Instead of telling customers what you do (they already know that), tell them why you do it.

      What drives you? What gets you up in the morning? What is that belief deep in your core that stokes your passion and makes you work so hard? You must find it, and it must be authentic. Write that statement, and from that will flow all the elements of your personal brand—what the eight steps in this book are all about.

      It bears repeating, your brand must be authentic. I can’t

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