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    Successful User Experience: Strategies and Roadmaps
    Successful User Experience: Strategies and Roadmaps
    Successful User Experience: Strategies and Roadmaps
    Ebook500 pages56 hours

    Successful User Experience: Strategies and Roadmaps

    By Elizabeth Rosenzweig

    4/5

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    About this ebook

    Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you’ll understand:

    • How to bring high-level planning into concrete actionable steps
    • How Design Thinking relates to creating a good UX
    • How to set UX Goals for a product or project
    • How to decide which tool or methodology to use at what point in product lifecycle

    This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.

    • Uses strategic models that focus product design and development
    • Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team
    • Presents tactics on how to understand how to connect the dots between tools, data, and design
    • Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products
    • Case studies in each chapter to aid learning
    LanguageEnglish
    PublisherElsevier Science
    Release dateAug 3, 2015
    ISBN9780128010617
    Successful User Experience: Strategies and Roadmaps
    Author

    Elizabeth Rosenzweig

    Elizabeth has worked as a consultant and employee in several major corporations for over 28 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth has completed projects for many major corporations as well as academic institutions. Elizabeth holds a BA in Fine Art Photography and Printing Technologies from Goddard College and a MS in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

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    Reviews for Successful User Experience

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    • 3/5
      The book which talks about User Experience has failed give me personally a good user experience.At the outset for whom the book addressed was not clear.
      Points made out are not clear in boxes which would reduce the time for a quick scanner.
      I happened to read it in scribd and could not increase the font size. It might be a small error, but it has given me a poor result.

    Book preview

    Successful User Experience - Elizabeth Rosenzweig

    Chapter 1

    What is User Experience?

    Abstract

    This chapter discusses the field of usability and UX, its background and its history. Definitions are included. A case study on the first Kodak camera demonstrates a successful UX (and usability). Discussion of the field includes its growth through professional organizations.

    Keywords

    Human factors

    Design

    User experience

    Usability

    Technology

    Strategy

    Men have become tools of their tools.

    Henry David Thoreau

    Usable Technology Can Change the World

    Properly designed technology that is centered on the user experience (UX) can make a positive difference in many domains. For example, a medical device that is easy to use can save lives. Voting machines that help a citizen easily and securely vote for the candidate of their choice secures the freedoms of an entire nation. Financial systems that guide people to make appropriate choices with their money can affect a family’s future. An accessible cell phone connecting a small village in a remote developing country to the Internet can change the world for its inhabitants.

    Usability is a system in and of itself. A system is usable when it provides a service and is of use to a person. User-centered design produces technology that makes life better, that puts useful tools in people’s hands and that helps them reach their potential through a successful UX.

    UX Story: The Kodak Camera

    The Kodak camera is good example of powerful system usability, because it was a product that provided an excellent UX. Kodak enabled the average person to do what only skilled artists and technicians could previously do: produce images of the world around him.

    Prior to the introduction of the first Kodak camera, the idea of an unskilled person using the complicated technology of photography to capture and share pictures with family and friends was impossible. The power of capturing a photograph was left to the experts, who were the technologists comfortable with the bulky and complicated equipment of the time. A nonspecialist had no hope of ever capturing an artistically composed picture.

    George Eastman, the inventor of the Kodak camera, understood the power of developing products with user satisfaction at the forefront. The evolution of photographic technology, from something only experts could fathom to snapshot photos that anyone could create, developed historically into an iterative process of incremental improvements with the user fully in control of the process. Although Eastman had probably not heard of the term UX, he used many of the relevant principles to invent the Kodak camera; he put photography within the reach of those who could spend the money to buy the product. This focus was clearly demonstrated in his marketing line You push the button, we do the rest.

    During the height of the industrial revolution, Eastman, a prolific inventor, created a series of innovations that led to the development of the Kodak camera in 1888; the product that introduced snapshot photography to the world. Until then, a photographer needed to use a large wet glass plate to capture a picture with ready access to a darkroom where he or she could coat the glass with photosensitive emulsion; when this glass plate was hit with light an image would imprint on the plate. After the image was exposed on the plate, it was developed, creating a glass negative, which in turn was used to print the picture. The camera had to be light tight. The plates were bulky (8″ × 10″) and the darkroom had to be large enough to fit them. If a photographer wanted to take landscape photographs, he or she had to take a horse and large cart with them into the field. The equipment was expensive and cumbersome and the subjects had to hold still for a long period of

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