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    Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand
    Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand
    Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand
    Ebook32 pages23 minutes

    Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand

    By Liz Jansen

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    About this ebook

    In 1954, a unique being came into this world and the branding began. The baby was a girl, the first child of first-generation Canadians and the granddaughter of refugees. Her Mennonite parents spoke German and ran a fruit farm.
    The nurses put a pretty pink bow in her fiery red hair and delivered her back to her mom. Five siblings would follow, and she would grow up to become a nurse like her mom.
    Although I’m still a redheaded female, the attributes that labeled me then are very different from the brand I’ve become.
    As a child, my farmer dad told me that Del Monte meant “kill the farmer.” Obviously, he was feeling squeezed by a giant food producer, and that image has stuck with me to this day.
    Branding is the tangible way in which you reflect personal philosophies and personalities. It reflects your values, perspectives, and interests. We immediately form opinions of the motorcycle—and its rider—based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson, or Ducati. Not only do you run impressions of people and things through your own filter and assign them a brand, you also label yourself based on expectations that have been assigned to you.
    But you can redefine your brand at any time.

    LanguageEnglish
    PublisherLiz Jansen
    Release dateJul 23, 2014
    ISBN9780993723766
    Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand
    Author

    Liz Jansen

    Niagara native Liz Jansen was born into a German Mennonite culture, the granddaughter of Russian refugees. Since she began riding a motorcycle at age sixteen, she’s logged hundreds of thousands of miles of mostly solo riding across Canada and the United States. While Liz enjoys the rugged beauty of Ontario’s northern wilderness, she has a particular fondness for the open expanses of the Canadian prairies and Midwestern plains. Liz is a member of the Writers’ Union of Canada, the Non-Fiction Authors Association, the Alliance of Independent Authors, and the Independent Book Publishers Association. Crash Landing is her third book. She lives in Ontario with her cat, Measha, and Trudy, her Triumph Tiger motorcycle.

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      Book preview

      Life Lessons from Motorcycles - Liz Jansen

      LIFE LESSONS FROM MOTORCYCLES | SEVENTY-FIVE TIPS FOR DEFINING YOUR BRAND

      Published by Liz Jansen at Smashwords

      No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without prior written permission, except for the inclusion of brief quotations in a review.

      Visit my website www.lizjansen.com

      Cover design: © Lyn Bishop

      Copyright © 2014 Liz Jansen

      All rights reserved.

      ISBN-13: 978-0-9937237-6-6

      LIFE LESSONS FROM MOTORCYCLES | SEVENTY-FIVE TIPS FOR DEFINING YOUR BRAND

      Liz Jansen

      Introduction

      In 1954, a unique being came into this world and the branding began. The baby was a girl, the first child of first-generation Canadians and the granddaughter of refugees. Her Mennonite parents spoke German and ran a fruit farm.

      The nurses put a pretty pink bow in her fiery red hair and delivered her back to her mom. Five siblings would follow, and she would grow up to become a nurse like her mom.

      Although I’m still a redheaded female, the attributes that labeled me then are very different from the brand I’ve become.

      As a child, my dad told me that Del Monte meant kill the farmer. Obviously, he was feeling squeezed by a giant food producer, and that image has stuck with me to this day.

      Branding is the tangible way in which you reflect personal philosophies and personalities. It reflects your values, perspectives, and interests. We immediately form opinions

      Enjoying the preview?
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