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    Analyzing Social Media Networks with NodeXL: Insights from a Connected World
    Analyzing Social Media Networks with NodeXL: Insights from a Connected World
    Analyzing Social Media Networks with NodeXL: Insights from a Connected World
    Ebook228 pages9 hours

    Analyzing Social Media Networks with NodeXL: Insights from a Connected World

    By Derek Hansen, Ben Shneiderman and Marc A. Smith

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    About this ebook

    Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
    Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

    *Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA

    *Demonstrates how visual analytics research can be applied to SNA tools for the mass market

    *Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis

    *Download companion materials and resources at https://nodexl.codeplex.com/documentation

    LanguageEnglish
    PublisherElsevier Science
    Release dateSep 14, 2010
    ISBN9780123822307
    Analyzing Social Media Networks with NodeXL: Insights from a Connected World
    Author

    Derek Hansen

    Derek L. Hansen is an associate professor in the Information Technology program at Brigham Young University. Prior to that he was at the University of Maryland’s iSchool where he directed the Center for the Advanced Study of Communities and Information and was a member of the Human Computer Interaction Lab. Dr. Hansen completed his PhD from the University of Michigan’s School of Information where he was an NSF-funded interdisciplinary STIET Fellow focused on understanding and designing effective online socio-technical systems. Dr. Hansen’s research and teaching focuses on understanding and designing social technologies, tools, and games for the public good. He has received over $2 million in grants (as a PI or co-PI) to help develop and test novel technical interventions with interdisciplinary collaborators including educational Alternate Reality Games (AGOG, DUST, The Tessera), Playable Case Studies (Microcore), Citizen Science games (Floracaching, Odd Leaf Out), and exercise games (Fitplay Games, various pervasive play games). He has also worked with the Social Media Research Foundation and Human Computer Interaction Lab (HCIL) to develop and evaluate NodeXL, a free network analysis and visualization tool that runs in Microsoft Excel and is designed to help community analysts make sense of the mass of data available via social media tools such as Twitter, Facebook, and email.

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