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    Textbook of Urgent Care Management: Chapter 26, Consumer Engagement Using Social Media
    Textbook of Urgent Care Management: Chapter 26, Consumer Engagement Using Social Media
    Textbook of Urgent Care Management: Chapter 26, Consumer Engagement Using Social Media
    Ebook25 pages15 minutes

    Textbook of Urgent Care Management: Chapter 26, Consumer Engagement Using Social Media

    By Lisa Cintron

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    About this ebook

    The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

    Chapter 26 includes:

    The Evolution of Medical Provider and Patient Interaction in Social Media

    Narrowing the Gap of Communication with Sharing and Engaging

    Consumer Buying and Decision-making Timelines

    Leveraging Social Media Networks in Referral Marketing

    Leveraging Consumer-generated Content Through Relationships
    - Principle 1: Show a Genuine Interest in Other People
    - Principle 2: Smile
    - Principle 3: Remember, One's Name is the Sweetest and Most Important Sound in Any Language
    - Principle 4: Be a Good Listener; Encourage Others to Talk About Themselves
    - Principle 5: Interest People
    - Principle 6: Make People Feel Important, But Do It Sincerely

    How Social Media Venues Affect Search
    LanguageEnglish
    PublisherBookBaby
    Release dateMar 15, 2014
    ISBN9781940288604
    Textbook of Urgent Care Management: Chapter 26, Consumer Engagement Using Social Media

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      Book preview

      Textbook of Urgent Care Management - Lisa Cintron

      CHAPTER 26

      Consumer Engagement Using Social Media

      Lisa Cintron

      from

      CHAPTER 26

      Consumer Engagement Using Social Media

      Lisa Cintron

      THE EVOLUTION OF MEDICAL PROVIDER AND PATIENT INTERACTION IN SOCIAL MEDIA

      Social media has profoundly altered the way medical institutions, health-care providers, and urgent care clinics communicate with their audiences. Millions have made online sharing part of their everyday lives, creating new communication channels and challenges for industries of all kinds. If a brand is not on the social media bandwagon, it is missing out on an essential and fundamental method of connecting and communicating with its market.

      Brand communication has come full circle. Before the emergence of radio or television, print and word-of-mouth marketing were the only advertising vehicles available. With each technological advance, the gap between the brand and the end consumer was widening until eventually brands were doing all the talking and the consumer was doing all the listening. Currently, commercials on radio, television, and now Internet sites are increasingly bold and obnoxious and delivered at higher and higher decibels. Consumers are bombarded with everything from billboards on roadways to signage on buses, subways, and

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