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Textbook of Urgent Care Management: Chapter 3, Site Selection
Textbook of Urgent Care Management: Chapter 3, Site Selection
Textbook of Urgent Care Management: Chapter 3, Site Selection
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Textbook of Urgent Care Management: Chapter 3, Site Selection

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The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

Chapter 3 includes:

Define a General Market Area
- Gather Population Statistics
- Consider Market Barriers

Inventory the Competition
- Qualify the Competition
- Profile the Competition

Locate Strong Retail Markets with Good Traffic Flow

Profile the Local Population

Identify the Ideal Property
- Determine Traffic Counts
- Analyze and Understand Rental Rates
- Choose a Location Within a Site That Provides the Best Visibility
- Choose Signage That Provides the Best Visibility

Compare Potential Sites
- Choose Your Perspective for Compiling the Data
- Chose How to Organize Your Data

General Real Estate Terminology
LanguageEnglish
PublisherBookBaby
Release dateMar 15, 2014
ISBN9781940288253
Textbook of Urgent Care Management: Chapter 3, Site Selection

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    Book preview

    Textbook of Urgent Care Management - Mike Zelnik

    CHAPTER 3

    Site Selection

    Mike Zelnik and Jim Garrett

    from

    CHAPTER 3

    Site Selection

    Mike Zelnik and Jim Garrett

    Finding the right location for your urgent care center is paramount to its success. The selection process should include the following steps:

       Define a general market area.

       Inventory the competition.

       Locate strong retail markets with good traffic flow.

       Profile the local population.

       Identify the ideal property.

       Compare potential sites.

    To make the process easier, study the section General Real Estate Terminology that appears toward the end of this chapter.

    DEFINE A GENERAL MARKET AREA

    Gather Population Statistics

    Because mapping is an effective tool that aids in site evaluation, your site search should start by defining a general market area, the region that can support your first location and provide suitable opportunities for future expansion. One search method is to select a county or city and use its boundaries to define the general market area. Information used in your analysis is readily available on the basis of county, city, and ZIP code.

    As an illustration of this method, consider Franklin County in central Ohio. A review of the area determines that the total population is 1,148,954 and that there are 32 existing urgent care centers (Figure 1). By dividing the population by the number of existing centers (our competition), we can calculate the population per urgent care center: roughly 32,905 people. The national median population per urgent care center is 25,144 people. Therefore, if we base our analysis on the national median population per urgent care center, this general market area has the potential to add approximately 13.7 new locations.

    Figure 1. View of the population for Franklin County, Ohio. (Satellite image © 2013 Google.)

    From a national perspective, there is 1 urgent care center for every 25,144 people. In our example market in

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