Textbook of Urgent Care Management: Chapter 3, Site Selection
By Mike Zelnik and Jim Garrett
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About this ebook
Chapter 3 includes:
Define a General Market Area
- Gather Population Statistics
- Consider Market Barriers
Inventory the Competition
- Qualify the Competition
- Profile the Competition
Locate Strong Retail Markets with Good Traffic Flow
Profile the Local Population
Identify the Ideal Property
- Determine Traffic Counts
- Analyze and Understand Rental Rates
- Choose a Location Within a Site That Provides the Best Visibility
- Choose Signage That Provides the Best Visibility
Compare Potential Sites
- Choose Your Perspective for Compiling the Data
- Chose How to Organize Your Data
General Real Estate Terminology
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Textbook of Urgent Care Management - Mike Zelnik
CHAPTER 3
Site Selection
Mike Zelnik and Jim Garrett
from
CHAPTER 3
Site Selection
Mike Zelnik and Jim Garrett
Finding the right location for your urgent care center is paramount to its success. The selection process should include the following steps:
Define a general market area.
Inventory the competition.
Locate strong retail markets with good traffic flow.
Profile the local population.
Identify the ideal property.
Compare potential sites.
To make the process easier, study the section General Real Estate Terminology
that appears toward the end of this chapter.
DEFINE A GENERAL MARKET AREA
Gather Population Statistics
Because mapping is an effective tool that aids in site evaluation, your site search should start by defining a general market area, the region that can support your first location and provide suitable opportunities for future expansion. One search method is to select a county or city and use its boundaries to define the general market area. Information used in your analysis is readily available on the basis of county, city, and ZIP code.
As an illustration of this method, consider Franklin County in central Ohio. A review of the area determines that the total population is 1,148,954 and that there are 32 existing urgent care centers (Figure 1). By dividing the population by the number of existing centers (our competition), we can calculate the population per urgent care center: roughly 32,905 people. The national median population per urgent care center is 25,144 people. Therefore, if we base our analysis on the national median population per urgent care center, this general market area has the potential to add approximately 13.7 new locations.
Figure 1. View of the population for Franklin County, Ohio. (Satellite image © 2013 Google.)
From a national perspective, there is 1 urgent care center for every 25,144 people. In our example market in