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Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion
Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion
Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion
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Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion

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In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think—and vote—about a vast array of issues that don’t seem related to either category. As Nicholas Winter reveals in Dangerous Frames, politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has tapped into white Americans’ racial biases to shape their opinions on both issues for the past two decades. Similarly, the way politicians presented health care reform in the 1990s divided Americans along the lines of their attitudes toward gender. Combining cognitive and political psychology with innovative empirical research, Dangerous Frames ultimatelyilluminates the emotional underpinnings of American politics. 
LanguageEnglish
Release dateNov 15, 2008
ISBN9780226902388
Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion

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  • Rating: 5 out of 5 stars
    5/5
    Not finished with it yet and will update when I do finish it, but I just had to counter the one petty one star review, (likely left by a triggered American conservative). This book is absolutely undeserving of that. The author works for UVa in the political science department! That's a public Ivy! This is an entry level sociological schema overview from what I'm able to gather from the pathetic amount of this book that I've read so far. Facts don't care about feelings, I thought? Oh well. So much for the tolerant left, I guess. If you're interested in good faith, I recommend it. Jam packed with FACTS an LOGIC and DATA.

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Dangerous Frames - Nicholas J. G. Winter

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