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    Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan
    Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan
    Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan
    Ebook77 pages51 minutes

    Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan

    By Pamela Wigglesworth

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    About this ebook

    In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.
    LanguageEnglish
    PublisherBookBaby
    Release dateMay 23, 2014
    ISBN9789810797225
    Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan
    Author

    Pamela Wigglesworth

    Pamela Wigglesworth, CSP, is an international marketing & entrepreneurship consultant, speaker and author. She has craved out a unique space in the market, specializing in small business branding and marketing, whilst maintaining her presence in the corporate arena, working with large multinational organizations across Asia. She is a member of the Global Speakers Federation and served as a past Vice President of the Asia Professional Speakers Singapore (APSS). Pamela was a founding board member of the PrimeTime Business and Professional Women’s Association. Originating from the US, Pamela has been a resident of Asia for over 30 years and lives in Singapore with her husband John.

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      Book preview

      Public Relations - Pamela Wigglesworth

      Conclusion

      Introduction

      Welcome. I am Pamela Wigglesworth, the creator of Experiential Hands-on Learning, a training and development company, and the author of the Small Business Marketing Mentor, an entrepreneur’s business series. In this eBook Public Relations, An easy, step-by-step guide to create a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business. I start by explaining what PR is and isn’t and help you to understand the importance of including PR as part of your marketing strategy.

      Now before you go off and start thinking, ‘What did I get myself into by buying this book?’ I’m here to tell you that the process is a heck of a lot easier than you think and the best part is that it doesn’t have to cost you a fortune to execute.

      One of the reasons for writing this book is so that start-ups, solopreneures, and small businesses will have the heads-up on what to do and what to avoid. I’ve been down that road and unfortunately spent money with a PR firm which did very little except take my money and give almost nothing to show for it. When we brought the PR role back in-house, we were far more successful in gaining publicity for our new business than the expert hired to do this for us.

      Let me digress here for a moment so you don’t get the idea that I had a large staff at that time. As a matter of fact, it was just two of us. Money was tight so we had to get creative with how we created the publicity, and I’ll be sharing those tactics with you in this book.

      Before I go any further, I’d like to tell you about myself and my 20 years as an entrepreneur and what has happened to bring me to where I am now as a corporate trainer, keynote speaker, author, and business mentor.

      Although I studied for my degree in fashion design at the Fashion Institute of Design & Merchandising, much of my business education and experience derives from the School of Hard Knocks.

      In 1990 I was part of the fashion product development team of a major U.S. department store and was offered a position in Hong Kong working within their buying house. I seized the opportunity and it was a life changing experience. Eighteen short months later, when I was asked to return to the U.S., I realized I wanted to remain in Hong Kong, so I resigned and joined a local company. After five years of experience in the Asian apparel sourcing and manufacturing business, I opened my first company, Sunrise Asian Sourcing Services in 1993 in Hong Kong.

      I moved to Singapore in 1995 and subsequent businesses were born. In 1997 it was Seaside Clothing, a women’s apparel brand and retail store, followed by Kids-Tee-Off in 2004, a wholesale and on-line children’s golf apparel brand. In 2008 I created Experiential. So as you can see, I developed a great deal of experience in entrepreneurship, and along with it, a passion for the subject.

      Those first 15 years were not without their share of difficult moments and major challenges. I had great visions for my businesses and wanted to do everything in my power to make them succeed. That meant learning what branding, advertising, and marketing were all about and finding the best ways to build awareness so I could gain recognition and subsequent sales for my products and services.

      However, as a start-up, I didn't

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