Top Secrets for Getting Started in MLM and Networking Marketing Sales
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About this ebook
This book describes the basic principles of multi-level and network selling. It features techniques for applying the five steps of successful selling, answering objections, and finding prospects. It includes ways to target your market, develop leads, get referrals, and talk about your product or service wherever you are. It discusses how to find distributors and begin building your downline.
Gini Graham Scott
Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.
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Top Secrets for Getting Started in MLM and Networking Marketing Sales - Gini Graham Scott
From the Success in MLM, Network Marketing, and Personal Selling Series...
Getting Started the Right Way
in MLM, Network Marketing,
and Personal Selling:
Top Secrets for Getting Started
in MLM and Networking Marketing Sales
by Gini Graham Scott, Ph.D.
www.ginigrahamscott.com
Smashwords Edition
Copyright 2009 Gini Graham Scott, Ph.D.
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: BASIC PRINCIPLES OF MULTI-LEVEL AND NETWORK MARKETING SELLING
FIVE BASIC STEPS OF SELLING
DIRECTING YOUR MESSAGE TO YOUR PROSPECT'S WANTS AND NEEDS
THE BASIC PROCEDURES FOR MAKING A SALE
HOW TO MAKE THE FIVE KEYS TO SUCCESSFUL SALES WORK FOR YOU
Gaining Attention
Building Interest
Developing Conviction
Encouraging Desire
Making a Close
Using Your Prospect's Way of Taking in Information in Your Sales Presentation
OTHER WAYS OF INCREASING YOUR SALES
Chapter 2: ANSWERING OBJECTIONS
HOW TO RESPOND TO OBJECTIONS
RESPONDING TO PROSPECTS' CONCERNS
Concerns About Selling
Concerns About Having Enough Time
Concerns About the Amount of Investment Involved
Concerns About Using or Marketing the Product
Concerns About Being Successful
General Feelings of Uncertainty
Concerns About the Legitimacy of the Company or MLM
Concerns About Conflicts Because of Other Marketing Commitments
AND IF YOU GET A NO . . . HOW TO HANDLE REJECTION
Chapter 3: HOW TO START PROSPECTING
DIFFERENT APPROACHES FOR DIFFERENT PROGRAMS
PUTTING YOUR EMPHASIS IN THE RIGHT PLACE—ON PRODUCT SALES
LOOKING FOR LEAD DISTRIBUTORS
GETTING YOUR FIRST FRONTLINE DISTRIBUTORS
LOCATING LEADS AND MAKING YOUR FIRST CONTACTS
Targeting Your Market
Sources for Leads
Instructions for Using Leads Contact Sheet and Card
Getting Referrals
Some Easy Ways to Get Started
Start Talking About Your Program Wherever You Are
Learn How to Market to Your Target Audience
ABOUT THE AUTHOR
OTHER BOOKS BY THE AUTHOR
AUTHOR CONTACT INFORMATION
INTRODUCTION
Welcome to Book II in THE SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING SERIES. The focus here will be on better understanding the basic principles of multi-level of MLM or network marketing selling, answering objections, and how to start prospecting for leads.
The book assumes that you have already selected your company, product, or service – or want more understanding about how the process works before you make your selection.
Here’s a complete list of all of the books and chapters in the series, so you can refer to others as needed to help you make your program a great success.
BOOK I: CREATING THE RIGHT ATTITUDE FOR SUCCESS
Chapter 1 How to Use MLM in Your Direct Sales Program
Chapter 2 Getting Prepared: Tips on Thoroughly Understanding Your Product and Company
Chapter 3 Staying on the Path to Success: The Importance of Persistence
Chapter 4 Setting Your Goals for Success
BOOK II: GETTING STARTED IN MLM AND NETWORK MARKETING SALES
Chapter 1 Basic Principles of Multi-Level and Network Marketing Selling
Chapter 2 Answering Objections
Chapter 3 How to Start Prospecting
BOOK III: ACQUIRING CUSTOMERS AND SPONSORING DISTRIBUTORS
Chapter 1 Taking Your Prospect to an Opportunity Meeting
Chapter 2 Putting on a Productive One-On-One Presentation
Chapter 3 Developing Customers and Turning Them into Distributors
Chapter 4 Hosting Meetings or Sales Parties at Home
Chapter 5 Five Tips for Selling Health Products Successfully
Chapter 6 Other Creative Ways to Present Your Program
BOOK IV: BUILDING A SALES ORGANIZATION
Chapter 1 How to Start Building an Organization
Chapter 2 Helping Your New Distributors Get Started
Chapter 3 Working with Your Distributors
BOOK V: PROMOTING YOUR PROGRAM WITH ADS, WRITTEN MATERIALS, AND THE PHONE
Chapter 1 Advertising Your Program Effectively
Chapter 2 Creating Professional Brochures, Filers, and Posters
Chapter 3 How to Write Impressive Letters
Chapter 4 Proven Telephone Techniques
BOOK VI: OTHER POWERFUL WAYS TO PROMOTE YOUR PROGRAM
Chapter 1 Participating in a Trade Show
Chapter 2 Becoming a Speaker to Promote Your Product
Chapter 3 Doing