Extra Money Answer
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About this ebook
Extra Money Answer provides a real and honest picture of the opportunities in affiliate marketing. Author Shawn Collins explains how most people don’t make much at all, and that it requires lots of time, testing, and patience.
But you can make extra money if you do it right.
Learn how to come up with ideas for affiliate sites, create content, drive traffic, and make money with the site.
Wondering why you should read Shawn's book?
Well, he's been an affiliate since 1997. He also managed affiliate programs for ten years, and co-founded the Affiliate Summit conference in 2003. He's done this stuff every day since the 90's and he knows what works.
Also, you've probably seen books, ebooks, courses, etc. that claim they can teach you how to get rich quick. He doesn't do that. You won’t get rich quick as an affiliate. You probably won’t get rich slow, either. But it’s a great way to earn an extra $50, $100, or more a month.
Read more from Shawn Collins
How to Become a Successful Conference Speaker Rating: 0 out of 5 stars0 ratingsAffiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates Rating: 4 out of 5 stars4/5
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Extra Money Answer - Shawn Collins
Extra Money Answer
How to Create, Promote, and Monetize an Affiliate Site
Shawn Collins
~~~
Smashwords Edition
Copyright © 2013 by Velocity NYC Press
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
Introduction
Chapter 1: Pick a Topic for Your Site
Chapter 2: How to Create Content for Your Site
Chapter 3: Brainstorm a Domain Name
Chapter 4: Website Hosting
Chapter 5: Using Email to Drive Traffic to Your Site
Chapter 6: Secure Your Social Media Names
Chapter 7: Driving Traffic to Your Website
Chapter 8: Finding Affiliate Programs
Chapter 9: Creating Affiliate Links
Chapter 10: Enhanced Statistics for Affiliates
Chapter 11: Affiliate Marketing Education
Conclusion
Introduction
Hi, I am Shawn Collins, and I got my first computer in 1994. At the time, I had been out of college for a year and was on the hunt for a real
job.
I was working in an administrative position for $10 an hour and no benefits. That was the most I’d made since getting my degree. Previously, I had worked at a hotel front desk for $5.50 an hour and later as an assistant manager at a Blockbuster store for $7.50 an hour.
I wanted something more and hoped a computer would help me get it. That was before I knew of Internet access at home, so, essentially, I got the old desktop clunker to write and print resumes and cover letters.
A couple of years after buying the computer, I got an account with America Online. That was when everything changed. My computer evolved from a word processor to a life transformer, although I wouldn’t realize that for quite a while.
One day, when I was playing around on AOL, I stumbled onto a tutorial for HTML, which is code to create a website. I thought it would be fun to create a site, so I went through the lessons.
My first site was a single page about New York City and things I liked to do there. My HTML skills were limited so the page was pretty horrible, but my friends started visiting. That gave me the inspiration to keep it updated with my latest antics.
I can’t quite remember how I got there, but I ended up at the Amazon.com affiliate program in mid-1997. It was a program that would pay me a commission for referring sales to them. Wonderful! I was underemployed and newly married, so the chance to make a few extra bucks was important.
After I joined the Amazon affiliate program, I put up some links on my AOL website for people to buy books about New York City, and I waited for my riches to arrive.
Back then, you had to wait a good, long time to find out if you sold 250 books or none at all, because there was no online reporting. They would send a quarterly email with sales figures and commissions.
When my first commission statement came in, I was really anxious to open it. My eyes scanned down to the part about the money I earned, which was a total of $0.00.
But I didn’t give up. I couldn’t. I was so sure it would work and that it was just a matter of figuring out the system and the specifics. The problem was that I couldn’t find any resources to help me. That was way before the days of blogs, podcasts, magazines, and conferences on affiliate marketing.
Accordingly, my efforts were a constant stream of trial and error. I started focusing on reviewing new books about New York, and I was getting more pushy about having my friends and co-workers check out the site. When I got my second commission statement, I’d earned nearly $20 for the quarter.
Now, that sounds pretty awful for three months of work, but, to me, it was proof that there was potential. And it was at a time when I really needed more money. My wife, Vicky, and I were making modest incomes and really wanted to buy our first house.
Even though we were pinching pennies, I asked her if she would be cool if I spent $70 to get a domain name for two years. It was a lot more expensive to get a domain back then, and that was money we didn’t have to spare for a silly hobby.
She said no. But I was sure I could get to the next level if I moved my site to a real domain, so I asked again and again. Finally, she couldn’t take it anymore and agreed it was a good idea (or she figured her sanity was more valuable than that $70).
I felt totally reinvested with a domain name, VelocityNYC.com, and I studied the code on every site I liked to improve mine. The site became my obsession, and I worked on it evenings and weekends when Vicky was taking graduate school classes.
The next time an Amazon statement came in, I found I’d gotten my commissions up to $75 for the quarter. My domain investment was covered, and I’d seen a big increase in income from the previous quarter. I was learning that more time and effort equals more money. What if I could keep doubling or tripling those amounts?
Well, it was more like I had to double and triple those amounts because I was still earning a meager salary and Vicky had gotten the good news that she was pregnant. She wanted to stay home after the baby was born, and I wanted the same. But that meant we were going to