I’ve written this book after years of using Twitter. I’ve made lots of mistakes along the way and watched other do the same. Sure, there were some successes but, for the most part, I didn’t like the results I was seeing for my time and efforts. There came a time when I was ready to give up on the whole thing. I wasn’t seeing any significant return from the time and energy that was going into using Twitter. It seemed like a colossal waste.

Then something happened that began to turn my experience around. I decided to give it one more shot and began to experiment with different ways of using Twitter. I asked some of my Twitter connections about their approach to Tweeting. I read anything and everything I could find on how to make Twitter work – how to make it pay off. Over time, a new approach to using Twitter emerged. My purpose in writing this book is to help you learn from my mistakes and to help you avoid them. But more than that, I want to help you get real benefits out of your participation in one of the most useful social media platforms available.

Twitter is one of the most powerful social media platforms. Or at least it can be. Most people never come close to unlocking the incredible power that it offers. I will show you how to break away from the crowd and join that tiny group of Twitter users who are achieving truly amazing results. You can be stunningly successful – a creative Twitter genius. And the real secret is that it’s not rocket science. It’s just a matter of understanding how Twitter works and transforming the way you use Twitter – adopting a dynamic, inventive and powerful approach.

This book will show you how to revolutionize your Twitter experience. It will show you how to make meaningful changes to the way you currently use Twitter. The results will be a metamorphosis from an unproductive experience to a genuinely impressive systematic approach. You will begin to see a positive return on the time and energy you spend. You are not the first to learn of this approach. I have schooled others on what I have learned – passed around drafts of this book.