Public Diplomacy: A Case Study of China’s Public Diplomacy towards Pakistan
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China like many other global powers is facing the challenge of ‘image’ and to counter this Challenge China adopted the use of ‘Public Diplomacy’ as tool to improve its image by engaging foreign publics, to create a favorable image at international level and to create a positive international environment. This study explores how China is spreading its soft power or image through various means, including cultural and public diplomacy, and also enhanced its participation and role in multinational organizations, ever increasing businesses’ ventures abroad, and the gravitational pull of a nation’s economic strength.
This study explores how China is using public diplomacy initiatives to influence Pakistan, as it is geographically and strategically important country for China, and what are the developments in result. This research tries to find reasons, though the two countries have different ideologies, culture and language but still share very strong relations at state-to-state level and although people of both states generally share a mutual affection and great respect but why even then people-to-people contacts are not correspondingly developed.
Zarnish Javed
Zarnish Javed has a master’s degree in Defense and Diplomatic Studies from Fatima Jinnah Women University, Rawalpindi, Pakistan. She has been associated with Institute of Policy Studies, Islamabad.Presently, she is working as an independent researcher in Rawalpindi,Pakistan.
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Public Diplomacy - Zarnish Javed
Public Diplomacy: a Case Study of China’s Public Diplomacy towards Pakistan
By Zarnish Javed
Copyright 2013 Zarnish Javed
Smashwords Edition
ISBN 9781301003631
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Chapter 1: Introduction
China, beyond doubt, is an emerging great power, although it is still, in many respects, a developing country. The task continued economic and political modernization of the world’s most populous country is not small and requires continued innovations and transformations at conceptual as well as operational levels. Having become an economic power to reckon with, one of the challenges faced by China in the present global setting is to create a niche for itself in way that it neither creates and threatening feeling for its competitors, nor overwhelms its friends. China, like any major global power, is also faced with the challenge of ‘image’. To face this challenge, public diplomacy is one of the new tools used by China like many other major global players to engage foreign publics, to create a favorable image at international level and to create a positive international environment. The overall transformation of China’s global image and influence owes to a range of factors but growth in China’s soft power has played an important part. China has developed an ability to influence by persuasion rather than by coercion. China is spreading this soft power or image through various means, including cultural and public diplomacy, enhanced participation and role in multinational organizations, ever increasing businesses’ ventures abroad, and the gravitational pull of a nation’s economic strength.
Though ‘Public Diplomacy’ is a new concept in China and because of different origins, Chinese are facing certain difficulties to understand and to generate China own, purely indigenous concept of public diplomacy. Yet, they are practicing it successfully all around the world and presenting positive image of their nation. As a Chinese Scholar Tang Xiaosong argues, public diplomacy guarantees a perfect collaboration between diplomacy and economic progress; it supports the theory of China’s peaceful rise
. The practice is visibly playing a role in building China’s new image internationally as an accountable, peaceful and accommodating power (Zappone, 2012). Many factors are shaping and influencing China’s public diplomacy but China is utilizing them to achieve its set goals such as to build a positive image as a growing economic power that doesn’t have to be feared.
China is practicing public diplomacy globally but influencing neighboring regions is its initial priority. South Asia is an important neighboring region for China as many South Asian countries have common geographical borders with China that makes them important considerations in Beijing’s foreign policy. Pakistan is geographically and strategically important country for China. Both states are sharing time-tested and deep-rooted bilateral relations because of solid foundation based on mutual trust and non-interference, though the two countries have different ideologies, culture and language. Both states respect and support each other’s sovereignty and territorial integrity, and are working together to meet various shared challenges. China-Pakistan relations are very strong