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    Walking On-Air, How to be a Radio Presenter
    Walking On-Air, How to be a Radio Presenter
    Walking On-Air, How to be a Radio Presenter
    Ebook104 pages1 hour

    Walking On-Air, How to be a Radio Presenter

    By Radio Talent

    4.5/5

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    About this ebook

    Written and reviewed by high profile presenters and radio management from all over the world, it not only covers the basics required for a career in radio, but also contains a crucial mindset for success, which has never been published before.

    Reviewers have claimed this book to be a formidable insight on the realities of professional broadcasting today.

    “A sizzling wake-up call for budding presenters” Bruno Brookes

    “I wish this book was around when I started” Simon Hirst

    “Quite scary stuff...” Richard Allinson

    “I wish this book was around 20 years ago” Tony Dibbin

    LanguageEnglish
    PublisherRadio Talent
    Release dateJun 10, 2013
    ISBN9781301089246
    Walking On-Air, How to be a Radio Presenter
    Author

    Radio Talent

    Radio Talent is a specialised team of career advisors in the field of radio and television, they pioneered a groundbreaking marketing channel for broadcast professionals in 2004 and have contributed to the careers of some of radio and TV’s most successful and highly paid artists ever since.

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      Book preview

      Walking On-Air, How to be a Radio Presenter - Radio Talent

      Praise for Walking On-Air:

      How to be a Radio Presenter

      Walking on air is a great book, I especially liked the bit about research, scary stuff. – Richard Allinson, Presenter, BBC Radio 2.

      Clever guide for those wishing to start, or break into bigger things. I wish this book was around when I started in radio. – Simon Hirst, Presenter, Capital FM, Yorkshire

      This book is a wake-up call about adapting to territory and contains valuable mind-sets on the current science of broadcasting. – Bruno Brookes, former Radio 1 DJ and CEO, Immedia Broadcast PLC

      It would take someone years to learn the fundamentals contained within. – Leona Graham, Presenter, Absolute Radio.

      I wish this book was around 20 years ago when I worked on Hospital Radio dreaming of working at Capital... – Tony Dibbin, Programme Director, Gold Radio Network

      I wish I wrote that. – Kam Kelly, Capital Breakfast, Wales.

      Packed with shocking truths that will save people years. – Sam Pinkham, presenter, Gem 106

      WALKING ON-AIR

      HOW TO BECOME A RADIO PRESENTER

      By Radio Talent

      Editor – Alex Moore

      Cover design – Radio Talent

      Foreword – John Myers

      Smashwords Edition

      Copyright © 2013 Radio Talent

      All rights reserved.

      All terms mentioned in this book that are known to be or are suspected of being trademarks have been used considerately. We cannot attest to the accuracy of any company information published and our use of terms in this book should not be interpreted as a trademark owner’s endorsement of the material. In testimonials the opinions expressed are of those individuals named and not of the company or companies they currently or have previously worked for.

      Foreword

      I was 18 years of age in the long hot summer of ‘77 and I’d just acquired my first FAL Disco twin deck with twin speakers and lights. The whole package was £200, a fortune in those days but I thought of it as an investment in my future although I had no idea where that first purchase would take me. I just loved disco music and any thought of being a radio presenter was some way off.

      It was three years later before that broadcasting dream came to fruition with a stint at BBC Radio Carlisle, as it was once known. I soon realised that all the hours I had spent behind those sweaty disco desks counted for nothing. In a radio studio, everything was so very different. There was no audience to see; just an empty room, a mic and a few records and I struggled to come up with things to say. This was bad because radio is simply a communications business and to stand a chance in this world, I had to learn how to do this and fast. More than anything, I needed to know how this all worked.

      Like all great art a new skill takes time to master but some are also lucky enough to have a great teacher. If you can find one that is kind enough to spend time teaching you then ropes, structures, preparation and planning so much the better. Not everyone had this.

      I was lucky in that I had good ‘ears’. The very best radio talent not only know what to do they also know the mechanics of it all. They have spent time listening to themselves but also to others right across the spectrum of radio. I was always fascinated by phraseology and structure, but more than anything I wanted to learn the art of preparation. I soon noticed that those presenters that prepared well, very often performed at a far higher level than their competitors and that is still the same today.

      Although individuality is the golden key to success you can do nothing if you don’t know the rules first. Consider it your driving test for radio. If you read this book carefully and take on board it's many valid and careful suggestions from vastly experienced hands, you can pass your basic radio test with ease.

      Digest its contents and you will be ready to take radio forward in your own style and in your own way. It is a radio bible of sorts. It is the kind of shortcut I wish I had when I first set off on this journey. Believe me, there is no shortcut to success in a medium where the art of communication is vital. You have to learn the basic skills first and this wonderful book will help you get there and a lot faster than I did. If you mix this information with a love of the medium alongside your own individuality, you won’t go far wrong.

      John Myers

      John is the Chair of the prestigious Sony Radio Academy Awards and is the former CEO of the Radio Academy, a registered charity dedicated to the encouragement, recognition and promotion of excellence in UK radio broadcasting and audio production. He was once described by BBC Radio 2 presenter Jeremy Vine as being "probably the most important figure in commercial radio since Marconi" He has also authored the book Team - It’s only Radio which is available via www.myersmedia.co.uk

      Table of Contents

      Introduction

      Types of Radio Presenters

      Speech Presenters

      Commercial Radio Presentation

      Public service presentation

      Specialist presentation

      Making a Demo

      Targeting

      Acting

      Brevity

      Content

      Creativity

      Presenter Courses

      Creating a Studio

      The essentials of practice

      The business of presenting

      The business of radio

      Promoting Yourself

      Agents and getting an agent

      Final thoughts

      Introduction

      Becoming a radio presenter is easier than you think. Like learning any new skill, all you need is the right Intel, and this is what you are about to learn. If you can be flexible in your approach and can absorb the information in this short book, you will be well on your way to being better informed than most people in your position.

      All the inside secrets of radio you are about to learn, come from high profile presenters and radio management. The material has been assembled from personal career blunders, business meetings and countless radio training sessions. It has also been compiled from numerous interviews with radio decision makers, award winning talent, and celebrities.

      Your perceptions about radio are going to change, and we are about to share cutting edge information that will make very a powerful impact on your future. Books should be treated as though they are valuable treasures; this is because they allow you to access people’s vast experience in just a few pages. In our book, we hope to offer valuable wisdom for not just complete beginners, but semi professionals and even seasoned experts.

      Without too much preamble, let’s get down to business. The first, and possibly most important thing you will learn in this book, is this--radio is a business. It is entertainment, yes, but all radio, whether commercial or public service, carries an agenda alongside entertainment. The agenda might be generating revenue, attracting listeners or providing a service in accordance with a licence. Without spoiling the mystique of radio, appreciating that there is more to it than just entertainment will provide you with a mind-set that will beneficial as you develop your career in the industry.

      Take the movie business for example. Many will tell you that it exists only to make money. Much to the frustration of passionate movie buffs, fewer and fewer movies, especially in Hollywood, are made today in the name of art and many more are made

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