The Complete Guide to Getting Business Using LinkedIn
By Paul Davis
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About this ebook
Learn...
How to set up your profile to make it effective
Optimising your profile to ensure you get found by potential clients
How to build your network of contacts
Getting more people to know about your business, and what you do
Setting up an online brochure for your business, along with some of the hidden tools you can
use to leverage your profile
and more
Paul Davis
Paul Davis is a premier business specialist in Ireland and to date he has supported countless organisations and transformed several unprofitable enterprises into multi-million Euro successes.Specialising in advising professional service firms, Paul has earned a reputation for helping his clients triple fees, get more clients, and turn around difficult business situations, delivering measurable and permanent positive change for the business leaders he works with.Paul founded Davis Business Consultants in 2001, is a qualified management accountant, a certified management consultant, and the author of “EVOLVE – Look Within Yourself For Business Success”, which has been acclaimed as a book that is a game-changer and provides the blueprint for success.
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Book preview
The Complete Guide to Getting Business Using LinkedIn - Paul Davis
The Complete Guide to Getting Business Using
Linked In
for Professional Service Executives
Paul Davis
****
Published by:
Paul Davis at Smashwords
Copyright (c) 2013 by Paul Davis
****
All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the Publisher. Requests for permission or further information should be addressed to the Publisher – Paul Davis, Davis Business Consultants.
Smashwords Edition Licence Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy.
Davis Business Consultants Ltd.
Minley House
Newtownpark Avenue, Blackrock
Co Dublin, Ireland
Tel: +353 (0) 1 288 5563
Email: paul@davisbusinessconsultants.com
www.davisbusinessconsultants.com
CONTENTS
INTRODUCTION
CHAPTER 1: ABOUT LINKEDIN
What is LinkedIn?
The Purpose of LinkedIn
How Can LinkedIn Help Your Business Grow?
Demographics
CHAPTER 2: GET STARTED WITH LINKEDIN
Establish Your Objectives and Goals
Create a Brand for Your Business
Research and Choose Your Keywords
Complete Your Profile
Maximise Your Profile
CHAPTER 3: EXPAND YOUR NETWORK IN LINKEDIN
Create An Online Company Brochure Through LinkedIn
Know What Your Customers Want Through LinkedIn Polls
Use LinkedIn Groups and LinkedIn Focus Groups
Seek Out Potential Customers Through LinkedIn Answers
CHAPTER 4: USE THIRD-PARTY TOOLS TO PROMOTE YOUR BUSINESS
Take Advantage of Social Media Networking
Utilise Apps to Make the Most Out of Your LinkedIn Profile
CONCLUSION
ABOUT THE AUTHOR
INTRODUCTION
This guide was designed with professional service executives in mind, whether you are a solopreneur you work for a large firm.
It has been created based on the techniques I myself use and have proven effective in terms of generating new business opportunities for myself and for my clients. It also contains what I have been teaching my clients who are in the field of professional services.
Since 2001, I have been operating my own consultancy business and the majority of my portfolio is attributed to clients who are involved in professional services – accountants, consultants, solicitors, and so on.
I firmly believe that taking advantage of LinkedIn should be part of every overall marketing strategy for business. It is one avenue that you should take to ensure that your business marketing can run on autopilot. It will also help to smooth out the feast-famine income cycles that most professional service executives experience in one way