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    Social Media Alchemy: 2nd Edition
    Social Media Alchemy: 2nd Edition
    Social Media Alchemy: 2nd Edition
    Ebook95 pages1 hour

    Social Media Alchemy: 2nd Edition

    By Mike Gusler

    ()

    Read preview

    About this ebook

    What I am about to share will change the way you look at social media and will immediately give you an edge over your competition who are still using old forms of marketing and advertising.

    This is the story of how I went from a total newbie, to building a successful business that generates a full time income and developing a contact list that most people would die for.

    A Blueprint You Can Use - I stumbled on Social Media and was lucky enough to meet people who showed me exactly what I needed to do to grow my business. One of those people is Chris Krimitsos of The Wealth Building Annex.

    I was hearing different opinions about marketing using Social Media. While some were saying there is no money in it, all the while Chris was building a very successful brand through the magic of Social Media.

    Through my association with Chris and The eMarketing Groups weekly training sessions I was able to develop a blueprint that has enabled me to create a strategy to build an audience of targeted prospects and turn them into a tightly knit community who evangelize and promote my business by word of mouth.

    What this means is that instead of having to pay through the nose for Google AdWords, SEO or other conventional ways to get traffic to my website I now use the power of Social Media to magnetically attract new customers into my sales funnel.

    This formula provides a way to get free traffic to your website and gives you the ability to grow your own email mailing list.

    It’s this highly targeted traffic that makes you money. It’s not difficult to create a full time income from spending as little as 90 minutes per day.

    There is a lot of stuff being written about social media, a lot of it by self-proclaimed gurus who have just jumped on the bandwagon. And are talking about theory or what someone else is doing.

    What I am going to share is based on real life experience not theory and other people’s experiences. This knowledge has been gained in the trenches right out on the edge of an industry that’s changing as rapidly as we speak.

    To Your Online Success

    Mike Gusler

    LanguageEnglish
    PublisherMike Gusler
    Release dateFeb 24, 2012
    Social Media Alchemy: 2nd Edition
    Author

    Mike Gusler

    Mike Gusler, CEO, Digital Cash Cows - Social Media Marketing Expert, Business Coach and Best-Selling Author. Mike Gusler is a recognized Social Media Marketing expert and is referenced on over 20,000 web postings. He has helped thousands of professionals discover the secrets of generating more referrals and promote their businesses. He is the author of 6 books including: The Cash Cow Guide to Kindle Profits, Social Media Alchemy Turning your contacts into gold, Facebook for Business, and Digital Cash Cows You can make a fortune giving away free eBooks. Academically trained as a minister holding Pastoral positions in Pennsylvania and New Jersey along with extensive evangelistic activities prior to moving into the business and consulting field. As a Social Media Marketing Specialist, Mike works with entrepreneurs and businesses who want to tap into the power of Social Media and the Internet to grow their business and increase visibility. LinkedIn Recommendations Barbara Grassey - “I've known Mike Gusler for almost ten years and he has always been a person who is willing to contribute without hesitation or limitations. I have attended Mike's trainings and as a trainer myself, have been very impressed. He has an ability to communicate concepts and technical information to beginners while keeping the more advanced people engaged. Mike is a person who is out there actually doing what he teaches. His knowledge is first-hand and runs deep. Anyone who has the opportunity to work with Mike or to attend one of his trainings should do so. He is in a class by himself.” November 2, 2010 Joe Malinowski - “Mike has been a wonderful resource and best of all he knows what he is talking about because he is a product of his product. He has been fortunate to retire from an affiliate marketing income he has built for many years now and, he has a great teaching style. If you are looking to check out some great live training in the Tampa area he hosts some high quality/content events. Check him out!” October 23, 2010 Paula Hochman - “Mike has been involved with IT way before most even realized the power/impact of it. He is a true expert who is willing and able to share and make a difference. I have seen Mike as a speaker and a trainer, and as both, he is incredible. Mike provides a very real system that works, and I have seen this over and over with my own business and others who have worked with him.” September 27, 2010 Eugene Maes - "Mike has shown me successful ways to both promote my business and increase business opportunities through the internet community. He has provided valuable guidance on how to effectively brand myself as an expert in my field. I recommend Mike to anyone who sees the value to market yourself to the internet community." January 7, 2011

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      Book preview

      Social Media Alchemy - Mike Gusler

      Social Media Alchemy

      Discover the Magic of Social Media Marketing

      Social Media Alchemy

      By Mike Gusler

      Copyright 2012 - Mike Gusler

      Smashwords Edition

      Preface to the 2nd Edition

      While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

      This publication is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

      The Social Media landscape has changed significantly since publishing the first edition of Social Media Alchemy in 2010; in fact by the time the 2010 edition was published some of the information it contained was already dated.

      Therefore the need to update this volume.

      Facebook has developed into such a worldwide phenomenon that a movie was created about how Facebook came to be – The Social Network - Facebook is closing in on 1 billion users - 10,000 websites integrate with Facebook every day. That’s 3.65 million new websites per year. More people play games on Facebook than on PS2, Xbox, and Wii combined. Zynga, (Farmville), is more valuable than EA Sports - LinkedIn has doubled in size to 120 million users and become a publicly traded Stock Market darling - YouTube is now the second largest search engine right behind Google - There are more than 175 million registered Twitter users today, posting over 95 million Tweets per day – a 250% increase over 2010 - 2010 was a break-out year for the mobile device. In fact, these handheld devices surpassed both laptop and desktop computers in total shipments.

      In the 2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, Social Media Examiner noted that among experienced social media marketers, 72% reported closing more business as a result of social media efforts; 52% reported lead generation benefits with social media. Investing in the Social Funnel will allow companies to effectively identify demand and manage brand reputation by responding to comments and feedback from customers, prospects and others.

      Mike Gusler

      What people are saying about Social Media Alchemy

      Chris Krimitsos – President, The Wealth Building Annex - Keep up the Great Work Mike G. You’re helping a lot of people out there with your Program.

      Dan Sherman – President, Dan Sherman Coaching - Mike knows his stuff. Go check him out if you want an easy way to create profits online.

      Barbara Grassey – Author, Speaker and Trainer - Great workshop Mike. Tons of good information. I really like your approach to internet marketing. SMART!

      Michelle Sanchez - Thanks for a great event today and thanks to Mike Gusler for sharing his knowledge about creating additional streams of income online through affiliate marketing!

      Coni Notter - YOU ARE SO AWESOME MIKE! I would like to Thank You so much for taking the time to mentor with me yesterday....Just when I thought I had a plan...Now I am so full of new ideas on how to make that plan even better...I wish I would have known you back when I got laid off in 2008...I could already have a dozen e-books out by now....

      James J Burrows – President Eagle Insurance - Mike Thanks for the event on Tuesday. I am using some of your tips already and it's paying off Big Time

      Table of Contents

      Introduction

      Yahoo Groups – Connecting With Like-Minded People

      Twitter – A Little Bird Told Me So - Getting the Most Out of Twitter

      FaceBook – The Social Network

      YouTube – Marketing With Video

      E-Mail – The Original Social Media

      Win Business Using LinkedIn

      Mobile Marketing

      Additional Tools

      Introduction

      What I am about to share will change the way you look at social media and will immediately give you an edge over your competition who are still using old forms of marketing and advertising.

      This is the story of how I went from a total newbie, to building a successful business that generates a full time income and developing a contact list that most people would die for.

      A Blueprint You Can Use - I stumbled on Social Media and was lucky enough to meet people who showed me exactly what I needed to do to grow my business. One of those people is Chris Krimitsos of The Wealth Building Annex.

      http://TheWealthBuildingAnnex.com

      I was hearing different opinions about marketing using Social Media. While some were saying there is no money in it, all the while Chris was building a very successful brand through the magic of Social Media.

      Through my association with Chris and The eMarketing Groups weekly training sessions I was able to develop a blueprint that has enabled me to create a strategy to build an audience of targeted prospects and turn them into a tightly knit community who evangelize and promote my business by word of mouth.

      What this means is that instead of having to pay through the nose for Google AdWords, SEO or other conventional ways to get traffic to my website I now use the power of Social Media to magnetically attract new customers into my sales funnel.

      This formula provides a way to get free traffic to your website and gives you the ability to grow your own email mailing list.

      It’s this highly targeted traffic that makes you money. It’s not difficult to create a full time income from spending as little as 90 minutes per day.

      There is a lot of stuff being written about social media, a lot of it by self-proclaimed gurus who have just jumped on the bandwagon. And are talking about theory or what someone else is doing.

      What I am going to share is based on real life experience not theory and other people’s experiences. This knowledge has been gained in the trenches right out on the edge of an industry that’s changing as rapidly as we speak.

      To Your Online Success

      Mike Gusler

      Yahoo Groups

      Yahoo! Groups - www.Groups.Yahoo.com is one of the world’s largest collections of online discussion boards. The term Groups refers to an Internet communication tool which is a hybrid between an electronic mailing list and a threaded Internet forum, in other words, Group messages can be read and posted by e-mail or on the Group homepage like a web forum. In addition, members can choose whether to receive individual, daily digest or Special Delivery e-mails, or simply read Group posts on the Group’s web site. Groups can be created with public or member-only access. Some Groups are simply announcement bulletin boards, to which only the Group moderators can

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