101-A: Pet Sitting Business
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About this ebook
Welcome to the “101-A: Pet Sitting Business Workbook to Conquer Success”, designed specifically to assist you in successfully developing and running your very own professional pet sitting service.
1-Dare to Be an Entrepreneur
2-The Business Plan
3-Business Start-up Checklist
4-Independent Contractors
5-Marketing and Advertising
6-Making the Phone Ring
7-Contracts
8-Bookwork
9-Day to Day Operations
The beginning of this book will present the basics, and all parts contain clearly written steps for the tasks you will need to perform. Use each section as a stepping-stone to success in developing your business.Valuable resource links included.
By the Grandmother of the Professional Pet Sitting Industry: Debbie Laughlin
Debbie Laughlin "Top Dog"
My love of pets and small business lead me to Grandmother the Pet Sitting industry. House Calls, Inc. was founded in 1981 so that pets could stay in the comfort of their homes while giving owners the ability to travel worry free. Throughout the years, I have been asked to write a book with instructions on how to start a successful pet sitting business. So now I am an author....Wife, Mom, Grandmother, Business owner, photographer and artist enjoying my journey.
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101-A - Debbie Laughlin "Top Dog"
Acknowledgements
Along the way I did have the help and support of the wonderful people in my life and I would like to thank them.
Linda Gonzalez and Daphne Poh who helped to write and organize the first House Calls, Inc. company guidelines.
Katie Mason, my daughter, who took on the tremendous task of merging all my notes with the company guidelines over the years. Along with the task of proof reading the manuscript and helping to organizing the order the book.
Tracy Laughlin, my daughter, who helped to keep me motivated and kept me on task as I worked my way towards completing this book.
Attorney Jeffery Mc Clure and Attorney Pat Leong who supported me through the long, arduous battle with the State of California to legitimize my company’s use of Independent Contractors.
My husband Doug and son Andrew for being so patient while I embarked on this journey.
Introduction
Welcome to the 101-A:Pet Sitting Business Workbook to Conquer Success
, designed specifically to assist you in successfully developing and running your very own professional pet sitting service. The format gives you plenty of the necessary room to write and record your progress as you take the steps to ensure your success.
The beginning of this book will present the basics, and all parts contain clearly written steps for the tasks you will need to perform. Use each section as a stepping-stone to success in developing your business.
A Note from Debbie
I grew up in a home where animals were always present. One of my earlier memories is that of holding a cracker in one hand and the tail of George, my family’s tomcat, in the other. (George was a very patient and trusting fellow.) My cousin Grady's menagerie included an alligator, gerbils, mice and a lizard, all of which I loved to visit. Also, there were stray cats that made their home near the creek that flowed behind our home. My lively interest in these feral felines cost me a painful series of rabies shots.
When I outgrew my teddy bear at age 12, I found my best friend; a Cocker Spaniel and Pekingese mix, named Sniffles. When I moved to my first apartment, which did not allow pets, I was so lonely without my friend. Doug, then my fiancé and now my husband, helped relieve my loneliness with some gifts: first there was "Temba, the gerbil; then
Tweety, the yellow parakeet; and then
Bruno", the Pekingese.
In 1972, I took a trip with some friends and put Bruno in a kennel. He got so depressed that he did not eat for the entire week that I was gone. I vowed I would never again put a pet of mine in a kennel again. Married to Doug, who was in the military, meant a lot of traveling. All too often, airlines would not allow us to take our crew of creatures. Even if they were allowed to come along, the travel was disturbing for them. By 1979, Doug and I had two children, that we took with us on our trips to the Midwest to visit our families and relatives. To care for our pets, we hired the boy next door who had always shown an interest in them. He did a great job giving each animal the attention and food needed. However, I could tell by the muddy paw prints across my floors and carpeting that he was not used to caring for a home.
Shortly after, a few pieces of the pet/home care puzzle started to fall into place. First, because I wanted to work at home while raising my small children, and I had taken several classes at the local college on starting and running a small business. Second, while waiting in a veterinarian's office, I read an article about a woman in San Francisco who walked people’s dogs in the middle of the day. If people would pay her to walk their dogs while they were at work, why wouldn't people pay me to care for their pets and homes while on vacation or business trips? I was sure of the answer to that question, and I began to ask more questions.
• Were there other such services in the area?
• What did the future of the pet-service industry hold?
• In what location would this service best be sold to the public?
Then I applied for, and received a scholarship to attend a six-month entrepreneur program offered by Advocates for Women. What I learned in that program kept me headed in the right direction, and Advocates for Women provided much of the pat-on-the-back
support I needed. By the end of the program, we relocated our family to an area we thought would be good for my fledgling business. In June of 1981, I began my advertising campaign and the history of my pet-sitting career.
Part 1
Background
History of Debbie’s Pet-Sitting Business
On June 20th, 1981 I registered the first customer for House Calls. My pet and home sitting business was then a one-person operation. For a full year, I acted on a daily basis as secretary, answering service, bookkeeper, sales person, and caretaker of the pets and homes entrusted to House Calls. Then, I began contracting work out to other caretakers who lived in cities farther away from my home-based office. As word of the service spread, additional caretakers were brought on to help during holiday rushes and summer vacations. By 1985, the business had outgrown the home office and moved to a leased space in San Ramon, CA where several people took turns staffing the office. However, as the scheduling and tracking of assignments continued to grow, it became evident that one person was needed to be responsible for office functions at all times. So, beginning in the summer of 1986, the office was run by one person with an assistant, while ten caretakers were kept busy making the actual service calls.
In the spring of 1988, I moved the office back to my home. This way, I could spend more time during non-office hours developing the business while still being with my family. With the aid of a new computer, the company's customer program was developed to handle customer’s bookings, caretaker’s schedules, and bookkeeping for the growing business. In 1989, the business was restructured, and became the S Corporation, House Calls Inc., Pet & Home Services. The company's business forms and sales materials were redesigned; a newsletter for customers was developed, and the company sold its first license to operate a branch in another area. Sales volume increased 41% over 1988, and the company needed almost thirty caretakers during its peak seasons. The 1990s began with the opening of several-licensed House Calls Inc., offices in California.
Disclaimer of Endorsement
Any information obtained from this book pertaining to a specific commercial product, process or service does not constitute or imply an endorsement by the writers of this book of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of the writers of the book, the state of California or the United States Government.
Disclaimer of Liability
Neither the writer of this book, nor the United States Government, makes any warranty, expressed or implied, including warranties of merchantability and fitness for a particular purpose, or assumes any legal liability for the accuracy, completeness or usefulness of any information from this book or any reference to it.
Copyright
All rights reserved. No part of this book, including interior design and cover design, may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the writer.
Copyright @ 2011 DJ Laughlin/House Calls, Inc
The Library of Congress Control Number: 2011960618
ISBN-13: 978-0-615-56393-0
Legalese
Copyright 2002 by Deborah Laughlin
All rights reserved. No part of this book may be reproduced or transmitted in any form or by means, electronic or mechanical, including photocopying, recording, or by any information’s storage and retrieval system, without the written permission of the Publisher, except where permitted by law. For information address: PO BOX 349, San Ramon, CA 94583
This publication is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
House Calls, Inc. may have patents, patent applications, trademarks, service marks, copyrights, or other