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    Brainsteering: The Better Approach to Breakthrough Ideas
    Unavailable
    Brainsteering: The Better Approach to Breakthrough Ideas
    Unavailable
    Brainsteering: The Better Approach to Breakthrough Ideas
    Ebook362 pages5 hours

    Brainsteering: The Better Approach to Breakthrough Ideas

    By Kevin P. Coyne and Shawn T. Coyne

    3/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    “[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

    From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

    LanguageEnglish
    PublisherHarperCollins
    Release dateMar 1, 2011
    ISBN9780062042255
    Unavailable
    Brainsteering: The Better Approach to Breakthrough Ideas

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