- Helena Reis is a Professor at the School of Management, Hospitality and Tourism of the University of Algarve, Portugal. With a Masters in women's studies, her main research inter...view more- Helena Reis is a Professor at the School of Management, Hospitality and Tourism of the University of Algarve, Portugal. With a Masters in women's studies, her main research interests are the gender participations in tourism activities. Her current research interests relate to consumer behaviour, gender and tourism.view less