Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    Audiobook38 hours

    Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

    Written by Gordon S. Linoff and Michael J. A. Berry

    Narrated by Steve Menasche

    4/5

    ()

    Switch to ebook

    About this audiobook

    The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised-is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
    Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
    Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
    Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
    Provides best practices for performing data mining using simple tools such as Excel
    Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
    LanguageEnglish
    PublisherAscent Audio
    Release dateDec 25, 2018
    ISBN9781469069548

    Related to Data Mining Techniques

    Related audiobooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Luminar 4

      Feb 14, 2020

      Price: £81 from fave.co/2S75hXB Artificial intelligence and machine learning have made a huge impact on software in recent years, but nowhere more prominently than digital photography. Any image-editing app worth its salt has implemented at least a

      3 min read

    • Article

      Creating Your Digital Business Model

      Jan 1, 2019

      You have said that digital transformation is actually not about technology. Please explain. It’s really about change — and technology is just one aspect of that change. Before the internet, businesses operated primarily in a physical world of place,

      7 min read

    • Article

      Bringing Quantum To The People

      Jan 1, 2020

      In September of 2019, Rotman Assistant Professor Peter Wittek went missing during a mountaineering expedition in the Himalayas, after being caught in an avalanche. Peter was a valued member of the Rotman community and his loss is keenly felt. We are

      6 min read

    • Article

      What It Takes To Be A Smart Business

      Jan 1, 2019

      Why is it important for every Western businessperson to be familiar with Alibaba's business model? Alibaba’s business model provides key insights into the future of strategy. The sources of competitive advantage have shifted dramatically, and compani

      6 min read

    • Article

      Life Af Ter Disruption

      Nov 8, 2019

      Life Af Ter Disruption
      8 min read

    • Article

      A Basket Brimming With Goodies

      May 3, 2023

      Technology is a funny word. It is, perhaps more than most sectors, a very relative thing. Resources are always – and always have been – resources. We might value some more highly than others at different times in history, but the term itself is clear

      2 min read

    • Article

      Cognitive Enterprise

      Dec 1, 2021

      Cognitive Enterprise
      6 min read

    • Article

      Finding Your Data

      Sep 9, 2019

      Finding Your Data
      4 min read

    • Article

      The Elements of Value

      May 1, 2018

      The Elements of Value
      8 min read

    Related categories

    Reviews for Data Mining Techniques

    4/5

    9 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Anyone interested in automating and improving decisions should have this book. It is one of the classic works on data mining and well worth the read.I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new section off at a high level. This allows someone without a statistical background, such as me, to read as far as I can in each section and then skip ahead to the next technique. This is a nice change from books that simply get more and more detailed as page follows page, preventing you from gaining an overview of the subject.The book introduces data mining and a methodology for applying it, talks about some of the applications in "Marketing, Sales, and Customer Relationship Management" (as the subtitle puts it), walks through some statistical techniques and then spends the bulk of the book on various data mining techniques. It wraps up with a nice summary of how data mining plays with other technologies and with some practical advice on getting started.One of the best summaries of where data mining fits is given early in the book where an enterprise is encouraged to:- Notice what its customers are doing- Remember what it and its customers have done over time- Learn from what it has remembered- Act on what if has learned to make customers more profitableThe authors point out that Data Mining is focused on the "Learn" stage or, as they put it data mining suggests but businesses decide.The methodology section, and the subsequent notes that relate to applying these techniques in real life, talked about the feedback loops between steps in data mining - there is not a linear "waterfall" sequence of steps but constant iteration and learning. They also emphasized the importance of finding the right business problem at the beginning - start as someone once said, with the end in mind. This was reiterated when they quote Voltaire who said "Le mieux est l'ennemi du bien" ("The best is the enemy of good"). In other words, don't get hung up on trying to find the perfect algorithm, perfect answer. Instead build something that is good, that works, and learn and improve over time.The authors made a big point out of the value of data mining for "mass intimacy", where you want to treat customers differently and there is a business reason to do so but where customers are too numerous to be assigned to staff. One of the issues they pointed out was that staff must be trained in customer interaction skills while also using all the data you have. The value of data mining in building a customer-centric organization cannot be overestimated.