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    Bigger Than This: How to Turn Any Venture into an Admired Brand
    Bigger Than This: How to Turn Any Venture into an Admired Brand
    Bigger Than This: How to Turn Any Venture into an Admired Brand
    Audiobook1 hour

    Bigger Than This: How to Turn Any Venture into an Admired Brand

    Written by Fabian Geyrhalter

    Narrated by Fabian Geyrhalter

    4/5

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    About this audiobook

    What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.

    Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.

    In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

    Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

    LanguageEnglish
    PublisherAuthor's Republic
    Release dateMay 3, 2018
    ISBN9780989646192
    Bigger Than This: How to Turn Any Venture into an Admired Brand
    Author

    Fabian Geyrhalter

    Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, California and is a graduate of Art Center College of Design.

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    Reviews for Bigger Than This

    4/5

    34 ratings5 reviews

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    • 5/5
      This book is a practical and instantaneously useful branding guide.
    • 5/5
      This is an amazing book. I initially came across Fabian Geyrhalter on podcasts and YouTube videos and his approach resonated a lot. This book expands on the core principles of branding that is rooted in emotional connection instead of a fake persona that is often attributed to brands. Awesome book!

      P.S. it'd be great to have an audiobook of How to Launch a Brand as well
    • 4/5
      I like it, good content and case study.
    • 4/5
      Short and precise, the case studies helped share real world insight. Good read.
    • 5/5
      Eye opening. Has genuinely changed my perspective on brand.