Zone to Win: Organizing to Compete in an Age of Disruption
Written by Geoffrey A. Moore
Narrated by Tom Parks
4/5
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About this audiobook
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.
Moore’s classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.
Geoffrey A. Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
More audiobooks from Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Rating: 4 out of 5 stars4/5Escape Velocity: Free Your Company's Future from the Pull of the Past Rating: 3 out of 5 stars3/5Inside the Tornado Rating: 4 out of 5 stars4/5
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Reviews for Zone to Win
27 ratings1 review
- Rating: 5 out of 5 stars5/5I really liked it and want to read again soon