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    The Influential Mind: What the Brain Reveals About Our Power to Change Others
    The Influential Mind: What the Brain Reveals About Our Power to Change Others
    The Influential Mind: What the Brain Reveals About Our Power to Change Others
    Audiobook5 hours

    The Influential Mind: What the Brain Reveals About Our Power to Change Others

    Written by Tali Sharot

    Narrated by Xe Sands

    4.5/5

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    About this audiobook

    A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

    In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

    Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

    LanguageEnglish
    PublisherMacmillan Audio
    Release dateSep 19, 2017
    ISBN9781427290755
    Author

    Tali Sharot

    Tali Sharot is a professor of cognitive neuroscience at University College London and MIT. She is the founder and director of the Affective Brain Lab. She has written for outlets including The New York Times, Time, The Washington Post, has been a repeated guest on CNN, NBC, MSNBC, a presenter on the BBC, and served as an advisor for global companies and government projects. Her work has won her prestigious fellowships and prizes from the Wellcome Trust, American Psychological Society, British Psychological Society, and others. Her popular TED talks have accumulated more than a dozen million views. Before becoming a neuroscientist, Sharot worked in the financial industry. She is the author of award-winning books: The Optimism Bias and The Influential Mind. She lives in Boston and London with her husband and children.

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    Reviews for The Influential Mind

    4.5/5

    43 ratings3 reviews

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    • 4/5
      Great book! , lots of Facts and great scientific references . My only wish would have been that there was a little less Government/current & such specific sports references, so that I could recommend it to ANYONE without hesitation.
    • 5/5
      Excellent book, informative and thought provoking, interesting. Well worth the read.
    • 5/5
      the book was easy to follow, had some great points with illustrating examples