Secret Formula: The Inside Story of how Coca-Cola Became the Best-Known Brand in the World

Name: Secret Formula: The Inside Story of how Coca-Cola Became the Best-Known Brand in the World
Brand: Dreamscape Media Audio
Rating: 4.5 (12 reviews)

Written by Frederick Allen

Narrated by Kevin Stillwell

Rating: 4.5 out of 5 stars

4.5/5

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About this audiobook

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion.

Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

A Dreamscape Media audio production.

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LanguageEnglish

PublisherDreamscape Media Audio

Release dateSep 6, 2016

ISBN9781520038162

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Author

Frederick Allen

Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.

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How to create a lifestyle cannabis brand throughout North America: BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. On this episode of BofC Live, we are joined by Olivia Alexander of Kush Queen. Alexander is the Founder and CEO of Kush Queen, a premier luxury lifestyle cannabis brand that launched in 2015. Olivia has become known as one of the industry’s top tastemakers, with products in market throughout the US.
byBusiness of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends
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Cindy Eckert - The Woman Who Sold “Female Viagra” For Over $1,000,000,000+
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Cindy Eckert - The Woman Who Sold “Female Viagra” For Over $1,000,000,000+
byThe Casey Adams Show
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Cindy Eckert - The Women Who Sold “Female Viagra” For Over $1,000,000,000+
Podcast episode
Cindy Eckert - The Women Who Sold “Female Viagra” For Over $1,000,000,000+
byThe Casey Adams Show
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Eating Fallingwater: Frank Lloyd Wright and Gingerbread Architecture & Design: There hasn't been a house built in the past 70 years that even comes close to the iconic status of Fallingwater. Sure it took a good architect and a great client, but it also took the right cultural climate and publicity machine that understood what...
Podcast episode
Eating Fallingwater: Frank Lloyd Wright and Gingerbread Architecture & Design: There hasn't been a house built in the past 70 years that even comes close to the iconic status of Fallingwater. Sure it took a good architect and a great client, but it also took the right cultural climate and publicity machine that understood what...
byTed Wells living : simple
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