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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Scritto da Geoffrey A. Moore

Narrato da Mike Chamberlain

Valutazioni:
Valutazione: 4.5 stelle su 54.5/5 (46 recensioni)
Lunghezza: 9 ore

Descrizione

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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