Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Audiobook5 hours

    Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Written by Noah J. Goldstein, Steve J. Martin and Robert Cialdini

    Narrated by Blair Hardman

    4/5

    ()

    Switch to ebook

    About this audiobook

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

    Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

    Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

    Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
    LanguageEnglish
    PublisherSimon & Schuster Audio
    Release dateFeb 17, 2009
    ISBN9780743583275
    Author

    Noah J. Goldstein

    Noah Goldstein is a protege of Cialdini's.  He is an assistant professor at the University of Chicago Graduate School of Business.  He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

    Related to Yes!

    Related audiobooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Sell Like a Human

      Mar 29, 2017

      Sell Like a Human
      1 min read

    • Article

      Should You Tell Everyone They’re Honest?

      Jun 28, 2018

      Here is the predicament that most of us seem to be in. We are not virtuous people. We simply do not have characters that are good enough to qualify as honest, compassionate, wise, courageous, and the like. We are not vicious people either—dishonest,

      10 min read

    • Article

      Q&A

      May 1, 2017

      You have found that people don’t always have well-defined preferences—and that we often ‘make up the rules’ for a decision on the spot. Describe how this works. When people make choices, they don’t simply refer to a ‘master list’ of preferences in th

      6 min read

    • Article

      Q&A

      Sep 1, 2023

      What is the Future Normal? Will we like it there? When people talk about the future, it is often tinged with the fear that everything could go wrong. With this book, my co-author Henry Coutinho-Mason and I wanted to present an alternative perspective

      8 min read

    • Article

      Q&A

      May 1, 2022

      You describe yourself as an anthropologist working the context of innovation. Describe the links between the two fields. At the highest level, both Anthropology and innovation involve an innate sense of curiosity that allows us to question assumption

      6 min read

    • Article

      Q&A

      Jan 1, 2024

      There is so much rhetoric out there in business, especially in tech: Fail fast, fail often. Let’s have a failure party. It’s important to recognize that not all failure is alike. None of those tenets distinguish between the type of failure we should

      7 min read

    • Article

      The Timeless Power of Social Norms

      May 1, 2020

      How do you define ‘social norms’? Social norms are our understanding of what is expected of us and what is appropriate in particular situations. Some people describe them as informal ‘rules of behaviour’. We learn these over time as we encounter othe

      6 min read

    • Article

      Trust Is A Contact Sport

      Jun 6, 2018

      Consistency, responsiveness and transparency are often cited as the key ingredients to building trust, as these are able to anticipate specific feeling towards specific experiences. By standardising their practises, brands are able to ensure expectat

      3 min read

    • Article

      Help IS AT HAND

      Aug 18, 2023

      Help IS AT HAND
      5 min read

    • Article

      Living In A Material World

      Nov 6, 2017

      Living In A Material World
      10 min read

    • Article

      How To Get To The Truth In Focus Groups

      Feb 11, 2019

      People hold back the truth for various reasons. It may not matter to them, they don’t want to disappoint or they may want to believe what they say is true. To get to the truth is to understand how consumers communicate and to establish the underlying

      4 min read

    • Article

      Your Post-COVID Business Plan

      May 1, 2021

      Right now, every company in the world is facing the same question: What’s going to happen when this pandemic is over? Over the last several months, we’ve been working with management teams in a variety of sectors, including retail, entertainment, fin

      4 min read

    • Article

      Q&A

      May 1, 2017

      How do you define ‘nudge marketing’? Nudge marketing is all about structuring a consumer choice environment to get the consumer to do a certain thing. The issue is, we can think about ‘consumer behaviour’ as a series of single decisions or actions; o

      4 min read

    • Article

      The Age of Emergent Change

      May 1, 2019

      The Age of Emergent Change
      11 min read

    • Article

      Confronting Bias at Work

      May 1, 2019

      Describe how mindsets affect our everyday behaviour. Mindsets are our fundamental understanding of how human attributes like intelligence and personality work. The specific mindsets that I study fall along two dimensions. The first is ‘malleability’

      5 min read

    • Article

      Taking Risks

      Jun 6, 2022

      Taking Risks
      12 min read

    Related categories

    Reviews for Yes!

    4/5

    147 ratings8 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 4/5
      Definitely interesting when it comes to the subject. I think his other book persuasion was better but both are good. Actually applied some of the things in this book and seemed to work better then my previous way of going about things.
    • 5/5
      Awesome book for my too box. It helped understand that persuading people can be a positive strategy
    • 4/5
      Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.
    • 3/5
      Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others.
    • 4/5
      I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.
    • 5/5
      Noah Goldstein is a colleague of psychologist, author Robert Cialdini. Goldstein has taken small bits of Cialdini's books such as Influence: The Psychology of Persuasion and edited them in small easily read chapters. This book is a perfect compliment to that porcelain fixture in your bathroom. You'll want to come back again and again, and you will certainly want to read all of Cialdini's books, that is unless you have no interest in having people listen to you. The book is fascinating, because it clearly explains by example why some people are able to influence others. It will reveal to the reader the identity of the most influential word in the English language; a word used in this review.
    • 4/5
      Cialdini’s Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the research/citation. It’s diverting enough, but I really recommend Influence in its place, and that book ought to be cheaper used!
    • 4/5
      Excellent and readable. Lots of small chapters, each with a bit of research on influence and practical implications.Based on Cialdini's six principles.