Mollie Makes

MAKE TIME TO GET ONLINE

It’s hard to think of a world without social media, and even harder to imagine how small creative businesses could ever haveLove it or loathe it, social media is the best free marketing tool out there.

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Mollie Makes2 min letti
Know Your Audience
Once you’ve got a good idea of who you are as a brand and how to put that across, the next step is understanding your target market – who your potential buyers are. While it’s nice to think that anyone could shop your products or services, the realit
Mollie Makes4 min lettiDesign
FIND your FLOW
■ 1m (39 /8") patterned cotton canvas fabric (we used Art Gallery Fabrics Here Comes The Fun in Block Stencils Pop) ■ 50cm (19¾") plain cotton canvas in pink (ours was from www. minerva.com ) ■ Plastic snaps ■ Plastic snap fastener tool If you pract
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What’s Your Usp?
Ah, your Unique Selling Point. This doesn’t have to be all Dragon’s Den, where you’ve come up with a genius invention – it just needs to be a point of difference between you and other brands offering similar services or products. Maybe all your raw m