Business Today

Will Develop The Distributed Delivery Model

It was the Great Recession of 2007. The very survival of Ford Motor Company’s legacy was at stake. Bill Ford Jr., the Executive Chairman, approached family members (who held close to 40 per cent shares) to allow him to pledge their blue Ford oval as collateral for a revival package. The ‘do-or-die’ crisis caused the family to put aside their in-fighting and focus on making bold changes with willingness to take risks that changed their fortunes.

In the histories of businesses and nations, crises have led to quite a few path-breaking changes. This was possible only because leaders dared to look beyond the extreme challenge to envision opportunities and execute them to fruition.

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