Los Angeles Times

How fast do you cancel streaming services? It's problem for Hollywood

Say you sign up for HBO Max to watch "The Flight Attendant." The eight-episode season concludes, and you browse for your next binge-viewing fix. Maybe you turn on "Wonder Woman 1984" or rewatch "The Sopranos." How long before you go to your Apple device's subscriptions tab and drop the $15-a-month app? A month? A week? A day? That's the issue facing media and entertainment companies as the ...

Say you sign up for HBO Max to watch "The Flight Attendant."

The eight-episode season concludes, and you browse for your next binge-viewing fix. Maybe you turn on "Wonder Woman 1984" or rewatch "The Sopranos." How long before you go to your Apple device's subscriptions tab and drop the $15-a-month app?

A month? A week? A day?

That's the issue facing media and entertainment companies as the battle for streaming audiences settles into a new phase. During 2019 and 2020, studios launched Disney+, HBO Max,

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