Agent of Change
In 2017, when Philip Morris Malaysia (PMM) launched its Unsmoke Your World campaign, it boggled the mind as it raised the question—wasn’t this going to affect their main bread and butter? There’s an end game that they’re driving towards, which will be explained a little later, however, this was exactly the reason why Naeem Shahab Khan joined the company last January 2020, which he says makes him excited with his work. “I think PMM has come up with this whole vision of converting as many Malaysians as possible, who are currently smoking combustible cigarettes, to a reduced risk alternate, which in our books we call it IQOS, and drive
