VegNews Magazine

NEWS/now

GROCERY GO LD

KROGER, the largest supermarket chain in the US, has expanded its Simple Truth line to include 50 new vegan products. After generating more than $2.5 billion in sales in 2019 alone, Simple Truth is increasing its plant-based products “to provide an expanded selection of affordable, delicious, and quality products for our customers.” Here’s what to look for the next time you’re perusing the aisles:

MEAT

plus:

• Emerge Plant-Based Chick’n Grind

• Emerge Plant-Based Meatless Grind

CHEESE

plus:

• Plant-Based Queso Style Dip

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