Lampoon Magazine International

Giorgio Armani, the ratio of traceability — how serious must we be?

Armani Beauty – My Way Milano

Nigel Salter, adviser and facilitator in the global sustainability agenda, has been involved in development of the product, overseeing and advising Armani Beauty on strategies to help bring about tangible change in the beauty industry. With more than twenty year experience in the area, Salter founded sustainability consultancy Salterbaxter and went on to establish BRODIE business consultancy. . Salter explains: Salter comments. He goes on to note that it is essential to combine holistic approach with science, implementing it in every step. The just released My Way perfume is challenged to be 100 percent carbon neutral, all aspects of the production, packaging and launch has been analysed with SPOT — Sustainable Product Optimization Tool. Created by twelve international experts, SPOT works by analysing the lifecycle of a cosmetic product and its social and environmental impacts, using fourteen sustainability criteria, including carbon emissions. The data is standardized through converting values into European consumer averages and is calculated with an IT tool, which stores information on almost 10,000 ingredients, packaging materials, suppliers, and more. A licensing agreement between Giorgio Armani and L’Oréal started in 1988 (lately renewed until 2050): the beauty line has been on the forefront, with its global clean water initiative Acqua for Life entering

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