15 WAYS Franchises Became Stronger This Year

1/ Open new concepts with lower costs.

“As the world grappled with a sudden pandemic, at Daily Jam, a brunch and lunch concept, we swung for the fences and opened two ghost kitchen concepts. Mindful Bowls and CinnaSwirl operated out of Daily Jam’s spaces and used many of the same ingredients, saving time and money when we needed it most. While other food brands limited their hours of operation, we increased ours and saw an increase in demand and—thanks to the ghost kitchens—were able to tackle the competition on third-partydelivery apps. Without our ghost kitchens, we’d be looking at a very different state of business today. As we look forward to 2021, we’ll continue to focus on that innovation.”

—BEREKK BLACKWELL, president, Daily Jam

2/ Identify vulnerabilities and fix them.

“As we observed the innovations (or pivots) in the fitness space, it seemed to me that the vast majority were one-sided, short-term, quarter-overquarter decisions that left business relationships to deal with potentially irreparable damage. It’s obvious now that having brick-and-mortar fitness brands with no digital component is

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