Entrepreneur

What Makes Peloton, Apple, Netflix, and Tesla Successful?

Peloton announced blowout earnings in September, which helped it join an elite club that includes Apple, Netflix, and Tesla. These companies not only delight their customers and create enormous shareholder value; they’re also rewriting some specific, outdated rules on what drives effective business strategy.

If you want to thrive in today’s market, it’s worth under standing exactly what’s behind these companies’ growth…and how different it is from the way companies used to think.

A quarter-century ago, in their widely acclaimed book C.K. Prahalad and Gary Hamel tried to explain why the biggest companies thrive. Their answer: These market leaders identified the part of

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