WORKING FOR THE READER

Safe to say in 1962, when founding Cycle World publisher Joe Parkhurst started the magazine, he hadn’t envisioned how big a truly independent motorcycle publication that served the reader first might become. And before his death in 2000, could he have envisioned how the next 20 years would change publishing?

No, 2000 was not 1962, and 2020 definitely isn’t 2000. Yes, the changes have been remarkable, and I am thankful that our mission to bring the best writing and testing to motorcycle enthusiasts has remained constant. Our mission remains inspired by what Joe Parkhurst wrote in the first issue, published in January 1962: “ is dedicated to the cycle enthusiast, no’s first love is motorcycles, and always will be, whether they are on the highways, tracks, tearing across some unsettled expanse, or being used as everyday transportation.”