Business Today

Back With a Bang

It’s not hard to figure out where a company is headed. Among other things, it requires paying attention to words of its leadership team. In Airtel’s case, there are compelling reasons to believe that the company wants to shed the tag of a telecom firm and be known as a digital services company. CEO and MD (South Asia and India) Gopal Vittal emphasised on this at the latest conference call with investors, there was ample prior evidence of the company’s ambitions. For instance, the number of times Vittal mentioned ‘digital’ during earnings call jumped from zero in June 2018 quarter to four in December 2019 quarter to 28 in March 2020 quarter.

“We are maniacal about morphing ourselves into a digital services provider by riding on our core strengths and building this virtual flywheel… I see all this coming together to make Airtel more meaningful for customers than ever

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