Tatler Malaysia

Homegrown Glory

Fashion has always been perceived as this impenetrable bubble of glamour where models strut the runway while the hungry gazes of the elite eye their clothing for every minute detail and the latest craze. It’s almost cut-throat with how quick it is to replace trends and brands that have gone out of season. To survive its demanding nature is already an impressive feat, but to come out on top of it while competing with hundreds and thousands of names is another. In this feature, we ask Malaysian labels Cassey Gan, Motoguo and Joe Chia about their 101 guide to building an independent label that’s gone international.

CASSEY GAN

Prior to obtaining her bachelor’s degree in womenswear fashion design and technology at the London College of Fashion in 2012, Gan was en route to becoming a chemical engineer, but she halted in her tracks and listened to her own intuition instead, which ultimately landed her an internship with Female magazine in 2005, where she was exposed to the fashion industry.

In 2013, Gan found herself in the thick in 2012. However, the then 30-year-old designer saw it as an opportunity to better affirm her brand’s identity as opposed to being a lost cause.

You’re reading a preview, subscribe to read more.

More from Tatler Malaysia

Tatler Malaysia5 min read
Modern Renaissance Woman
Charissa Ong’s tale of success in publishing begins with a scenario that would be relatable to many. While working at an advertising agency, the mindless drag of routine work was getting her down. “It didn’t bring me joy to create social media conten
Tatler Malaysia3 min read
Platform of Unity
Before Dato’ Pandelela Rinong was appointed the national unity icon by the Ministry of National Unity, the plan remained a closely guarded secret. Initially invited to become a board member of the Student Volunteers Foundation (Yayasan Sukarelawan Si
Tatler Malaysia2 min readWorld
Alvin Yuan
In Southeast Asia, healthcare spending is expected to reach US$740 billion by 2025, up from the current US$425 billion, posing challenges for companies to adapt to the evolving healthcare landscape and meet the growing demand for quality healthcare s

Related Books & Audiobooks