Maxim

SUSHI SHOKUNIN

ushi is at the heart of Japanese culture. So, too, are the 20 masters portrayed in , my new book being published this month by Assouline. There is no single English word that adequately conveys the meaning of while it is typically: concurrently, they are altruistic leaders, teachers, and artists of tremendous spirit and skill, who strive for excellence not only for themselves, but also for the benefit of others—their families, apprentices, customers, communities and regions.

You’re reading a preview, subscribe to read more.

More from Maxim

Maxim4 min read
SPRITZ & SPREZZATURA
When summer rolls around we find ourselves anxiously checking our bar shelves to be sure we’re well supplied with bitter aperitifs, the building blocks of the traditional spritz, one of the most refreshing cocktails ever created. Aperol, Campari and
Maxim4 min read
Apex Predator
The Maceo Plex soundtrack thrums throughout our handsomely appointed cabin as we squiggle over the mountains of Andalusia, slaloming across sun-drenched foothills in a 2024 Mercedes-AMG GT 63. The synthesis between the techno surging from the Burmest
Maxim3 min read
Titanium Revolution
“Be first, be unique, be different.” Hublot’s mantra doubles as a guiding set of principles that were set forth and exemplified in 1980 by the Swiss watchmaker’s debut model—the Classic Original—the first true luxury watch to combine a precious metal

Related Books & Audiobooks